A full 85% of organizations consider data to be one of their most valuable assets, according to a survey of respondents with visibility into their organizations’ customer or prospect data management practices. However, a struggle to thoroughly leverage data is leaving this asset somewhat untapped for many companies, per a report [download page] from Experian.… Read More »
The post Lack of Confidence in Data Governance Leads to Distrust in Data Insights appeared first on Marketing Charts.
About half of US adults would not consider paying a lower monthly fee for streaming video services in exchange for seeing more advertisements. The question of whether ads could become a more common feature in streaming service models raises a conflict among consumers: Is their priority cost, or a low-friction experience? Recent research from YouGov… Read More »
The post An Age Gap Emerges in the Streaming Video Ad vs. Costs Debate appeared first on Marketing Charts.
[Sponsored by Validity] Now more than ever, as budgets shift to digital channels, marketers must trust in email to communicate with their audiences. But because of poor email practices, one in six emails usually never reach the inbox. How does your email program compare to your peers around the world? In our eighth annual deliverability… Read More »
A rise in both mobile usage and consumers’ interaction with social media is having a notable impact on buying habits. Data from Episerver’s latest report [download page] indicates that the percentage of consumers who have purchased directly from a social media ad has risen by 10 percentage points since 2019, from 21% to 31%. Product… Read More »
The post This Is How US Consumers Are Responding to Influencers’ Product Posts appeared first on Marketing Charts.
The way consumers feel about fake reviews is a key factor in understanding how trust influences people’s purchase decisions. Recent data from Bazaarvoice found that 54% of consumers across 5 countries would not buy a product if they suspected it to have fake reviews. The study makes it clear that consumers would value a new… Read More »
The post Suspicion of Fake Reviews Turns Off Potential Customers appeared first on Marketing Charts.
TV and subscription video-on-demand (SVOD) brands have been investing billions of dollars to acquire new content, with much of that investment going into creating original shows. There’s good reasoning behind this expenditure, as a new report [download page] from Hub Entertainment Research reveals that more than half (54%) of viewers ages 16-34 have signed up… Read More »
The post Consumers: Netflix Produces the Best Original Content appeared first on Marketing Charts.
Seven in 10 (71%) B2B tech buyers believe that the relationship with the sales representative influenced their recent purchase. Indeed, the relationship with the sales rep appears to influence more buyers than vendor trust, with fewer (54% of) buyers saying their purchase decision was influenced by trust, per a recent report [download page] from PandaDoc… Read More »
The post Three Points B2B Sellers Should Consider to Improve Buyers’ Experiences appeared first on Marketing Charts.
The way consumers feel about a brand in terms of trust, authenticity, and social responsibility, is having a growing impact on their purchase decisions. A new report [pdf] from Ipsos has found that while 73% of consumers are more likely to trust a brand they know, a similar proportion (70%) think that branding is an… Read More »
The post 3 in 4 Consumers Say They’re More Likely to Trust a Brand They Know appeared first on Marketing Charts.
Total global box office revenues grew to $42.2 billion last year, which was about a 1% increase over the $41.8 billion from 2018. This is according to the most recent THEME Report from the Motion Picture Association (MPA), which covers global activity in 2019. The growth in global box office revenues is largely due to… Read More »
The post Global Box Office Revenues Grow Despite a Drop in North America appeared first on Marketing Charts.
Let’s be clear from the outset: we’re in the midst of a pandemic, and there are far more important things to be concerned about than marketing statistics. But this is a marketing data site, and to the extent that we continue to function normally (or as close to as possible), let’s take a look at… Read More »
Although many businesses are bringing agency work in-house, talent gaps have led some businesses to rely on outsourcing. A new report [download page] from Ascend2 explores agency trends, finding that 59% of marketers intend to use agencies for online advertising and retargeting, while another 56% say they will be used for personalization. Marketers also say… Read More »
The post Marketers Are Looking for Innovative Ideas and Strategic Direction from Agencies appeared first on Marketing Charts.
As consumers continue to shop and browse across multiple devices, it appears that marketers have certainly caught up with the trend. The vast majority of those surveyed by Merkle for their latest report [download page] say that they have moved from traditional campaign strategies to more omni-channel approaches (88%) and that they have high visibility… Read More »
The post Marketers Are Improving in Their Use of Omni-Channel Data: 4 Points appeared first on Marketing Charts.
When it comes to brands that have a positive impression with women, CPG companies look to be in higher favor than even the largest e-commerce brand. Indeed, once again this year Dawn takes the top spot in YouGov’s latest BrandIndex ranking of the brands with the best perception among women. To arrive at its conclusion… Read More »
The post Women in the US Are Most Impressed with These Brands appeared first on Marketing Charts.
The number of US adults who listen to podcasts on a daily basis grew by more than 3.6 million in 2019, with the average number of podcast episodes listened to per week increasing by 10%. In fact, data from Nielsen indicates that the total podcast audience is currently growing at a compound average growth rate… Read More »
The post Heavy Podcast Listeners Take Their Favorites to Work appeared first on Marketing Charts.
Globally, time spent streaming – whether it be on desktop, mobile or through connected TV (CTV) – grew by 58% year-over-year (y-o-y) in Q4 2019, opening up even more opportunities for video advertisers. Streaming video ad quality did see some improvement in the second half of 2019, though some areas did not fare as well,… Read More »
The post Streaming Video Ad Quality Worsens in One Key Area appeared first on Marketing Charts.
Two in 5 (40% of) marketers and agencies report having run at least 6 influencer marketing campaigns last year, with 16% saying their influencer campaigns were always on. The future of influencer marketing also looks promising, with about 3 in 5 (57%) of the almost 200 marketers and agency professionals surveyed for a report [download… Read More »
The post Marketers Say They’re More Interested in Working with Micro-Influencers Than Celebrities appeared first on Marketing Charts.
Word-of-mouth remains one of the greatest influencers when it comes to where to shop and what to purchase, with almost half (47%) of consumers saying that it is a very important factor when it comes to purchasing a product. So, which brands are most likely to be recommended by their customers? YouGov dug into its… Read More »
The post Here Are the Top Brands US Customers Would Recommend appeared first on Marketing Charts.
Recently, some marketing professionals labeled artificial intelligence (AI) as one of the most overhyped technologies after chatbots and podcasts. However, while a recent study by Advertiser Perceptions found that half of the more than 300 marketers and agency professionals they interviewed had no plans to make use of AI in their advertising efforts, the other… Read More »
The post Marketers Expect to Prioritize AI Use for Ad Creation and Placement appeared first on Marketing Charts.
Global advertising revenue for Facebook (including Instagram, WhatsApp and Messenger) is expected to grow by 19% to reach almost $83 billion this year. But what are advertisers hoping to achieve with their ads on Facebook and Instagram? Here’s what a new report [download page] from Socialbakers reveals after analyzing more than 6,600 Facebook advertising accounts… Read More »
The post Facebook Ad Campaigns Look to Boost Post Engagement; Instagram Advertisers Focused on Clicks appeared first on Marketing Charts.
From content marketing to budgets, metrics, and processes, our collection of 2019’s top B2B marketing charts reveals some of the most important trends in the B2B marketing space from both the marketer and buyer perspective. Head on over here to download your copy of the deck, which contains our most popular charts of the year… Read More »
Global advertising investment for 2020 is expected to grow for both traditional and online media, but, not surprisingly, the biggest growth is expected to be seen in online media. Indeed, while traditional advertising spending is predicted to grow by 1.5% to reach $324.2 billion, forecast data from WARC Data shows that investment in online advertising… Read More »
The post The Duopoly Is Expected to Outpace TV in Global Ad Revenues This Year appeared first on Marketing Charts.
Last year, the number of on-demand audio streams grew by almost one-quarter (23.8%) from the year before to reach 745.7 billion streams. While digital music streaming ad spend is still small, some growth is expected in the next few years. And while a lot of advertisers’ focus is being directed towards streaming video, recent findings… Read More »
The post More Than Half of Streaming Audio Listeners Use Free Ad-Supported Services appeared first on Marketing Charts.
As a new decade begins, Amazon still reigns over the US e-commerce space by a wide margin, per recent estimates of online retail sales for 2020 from eMarketer. The research firm indicates that other retailers have a long way to go before they come close to touching Amazon’s e-commerce success. eMarketer ranks Amazon as the… Read More »
The post These Are the 10 Largest E-Commerce Retailers in the US This Year appeared first on Marketing Charts.
When it comes to e-commerce, some days have higher traffic and conversion rates than others. As it turns out, per a new report from Oribi, Tuesdays may be the best day for online retailers in certain industries. In its analysis of data of more than 5.2 million visitors who purchased more than 22,000 products from… Read More »
In some respects, there’s good news for market research providers, as insight and analytics buyers’ overall satisfaction with them increased last year, from 49% in 2018 to 55% in 2019, per findings from the latest Greenbook Industry Trends (GRIT) report. However, suppliers should not rest on their laurels just yet, as there are still many… Read More »
The post Buyers Say Insights Suppliers Need to Up Their Game in Some Key Areas appeared first on Marketing Charts.
When it comes to driving revenue at B2B firms, a large majority (84%) of professionals in the space agree that both sales and marketing share revenue responsibility. A similarly broad consensus (78%) exists around the notion that consistent revenue growth is a challenge in B2B, according to the more than 2,400 respondents to a recent… Read More »
With creative being the strategic service most likely to be moved in-house, more than 7 in 10 (72% of) creatives say that their in-house team handles more than three-quarters of their business’ creative needs. With such a hefty chunk of creative responsibility under their purview, how is the work of in-house creatives perceived when it… Read More »
The post Here’s How the Business Impact of Creative Work is Defined appeared first on Marketing Charts.
The digital age has made marketers very dependent on data and technology in order to perform functions such as tracking and targeting customers across channels and personalizing their journey. But, while the majority of companies plan to invest in their martech stack this coming year, new research from The CMO Survey has found respondents believing… Read More »
The post For Organic Growth, CMOs Say Talent and Alignment Matter More Than MarTech and Data appeared first on Marketing Charts.
Although factors such as the upcoming presidential election, the current trade war and increasing worries about the spread of the coronavirus have cast uncertainty over the outlook of retail sales, the National Retail Federation’s 2020 forecast predicts healthy growth in the industry again this year. Indeed, the NRF forecasts industry growth between 3.5% and 4.1%… Read More »
The post US Retail Sales Forecast to Grow by 3.5-4.1% This Year appeared first on Marketing Charts.
CMOs in the US are growing more optimistic about the prospects of increasing their number of new customers this year, with 79% expecting to see an increase in new customers over the next 12 months, compared to 72% feeling that way last year. But it’s not just customer acquisition that marketers are optimistic about; they… Read More »
The post US CMOs Are Getting Bullish About Customer Retention appeared first on Marketing Charts.
After only a year in the pole position as the most “intimate” brand in the US, Disney has dropped a notch, with Amazon jumping two positions to top the list this year, per the latest annual study [download page] from brand agency MBLM. The brands are ranked based on survey responses from 3,000 US adult… Read More »
The post These Are the Most “Intimate” Brands in the US in 2020 appeared first on Marketing Charts.
Considering that more than half (55%) of brands are already selling their wares on Amazon, while about half (48%) of those who don’t are considering doing so this year, Amazon figures prominently into brands’ retail strategies. But is it all about sales and customer acquisition – or are there are other benefits from selling on… Read More »
The post Brands’ Business Goals on Amazon Are More Than Just Sales appeared first on Marketing Charts.
Streaming video is now taking up a considerable chunk of the time people spend in front of their TV screens: viewers within OTT-capable households now spend about one-fifth (19%) of their viewing time streaming, per recent data from Nielsen. Almost three-quarters (72%) of that time with streaming services was spent with the Big 4 services:… Read More »
The post The Big 4 Dominate Streaming Video Time. What Can New Entrants Do? appeared first on Marketing Charts.
Although there are some marketers that believe podcasts are overhyped, that doesn’t diminish the popularity they have with listeners. Indeed, the average unique monthly audience for the top 10 podcast publishers in the US increased by more than one-third (37%) year-over-year (y-o-y) in January 2020, per Podtrac.com’s Top Podcast Publishers ranking. NPR was the top… Read More »
The post These Publishers Kicked off 2020 with the Biggest Podcast Audiences appeared first on Marketing Charts.
With the oldest among Gen Z about to be alive for a quarter of a century this year, many are likely to be shifting their shopping habits and their expectations about brands in a more practical direction than when they were in their teens. When it comes to product innovation, a new study from Snap… Read More »
The post Affordability and Performance Among Top Gen Z Desires From Product Innovation appeared first on Marketing Charts.
With smartphone ownership among Millennials and Gen Xers reaching at least 90%, and as smartphone adoption with older consumers continues rising, businesses are allocating more of their marketing budgets to mobile. Indeed, the most recent report from The CMO Survey has revealed that the share of marketing budgets dedicated to mobile has exceeded social for… Read More »
The post As Mobile Grabs More Marketing Budget Share, Challenges Persist appeared first on Marketing Charts.
Two-thirds (68%) of marketers and brand professionals expect to increase the number of marketing technology providers their brand uses this year, with Marketing (31.4%) and IT (30.4%) jointly considered the most responsible for driving martech adoption. That said, a report from Bynder and OnBrand reveals that there are some trends and emerging technologies that marketers… Read More »
The post Which Trends & Tech Do Marketers Think Are Most Overhyped? appeared first on Marketing Charts.
The majority of B2B and B2C brands benefit from the increased exposure and traffic that social media provides. For those B2C brands selling direct-to-consumer (D2C), social media content appears to be welcomed by customers, with more than one-third (36%) of consumers saying that they want content from D2C brands on social media, per a report… Read More »
Some 3 in 10 companies send more than 100,000 transactional emails each month, per a new study. Given this volume and the above-average response rates they garner, these emails offer another opportunity for marketers to sell to customers, and can help secure future purchases. Here are a few stats marketers should know about transactional emails,… Read More »
The post Here’s Where Marketers See the Importance of Transactional Emails appeared first on Marketing Charts.
Brands spend a lot of time finding ways to earn the trust and the ever-so fragile loyalty of customers. With so much effort put into winning and retaining customers, a new report from Bynder looks at what brands think will help them stand apart from the competition in 2020. User experience (UX) is cited as… Read More »
The post What’s the Number One Brand Differentiator in 2020? appeared first on Marketing Charts.
While multicultural media spending is growing, it is a small fraction of overall spend and far from proportional to the populations it is meant to target. It certainly seems as though marketers are missing out: a new report from Horowitz Research reminds that diversity in advertising can have a positive impact on the purchase decisions of… Read More »
The post Are Advertisers Breaking Through to Multicultural Groups? appeared first on Marketing Charts.
More than three-quarters (77%) of US adults ages 50 and up owned a smartphone as of mid-2019, a figure representing a 10% rise from 70% a couple of years earlier. Among these smartphone owners, 9 in 10 use their devices daily, with the majority (83%) using them to send or receive messages such as texts… Read More »
The post Mobile Adoption Rises Among Americans Ages 50+; Here’s the Latest on Their Top Device Activities appeared first on Marketing Charts.
Fully 95% of Inc. 500 companies used at least one social media platform in 2019, largely consistent with the year prior (94%). And although LinkedIn and Facebook remain the social media platforms of choice for these fast-growing companies, Instagram adoption is on the rise, per recent research from the University of Massachusetts Dartmouth’s Center for… Read More »
The post Inc. 500 Companies Increase Their Use of Instagram, See Value in Paid Social appeared first on Marketing Charts.
One of the biggest challenges businesses face is finding employees with the right skill set to navigate the seemingly never-ending advances in technology. A new survey [download page, membership required] of global CMOs by The CMO Club finds that the skills gap continues to exist, with data science and analytics being the skills most in… Read More »
Four out of 5 US adults believe it’s very important that their data is kept private. However, far fewer (29%) marketing executives agree to the same extent, per a survey [download page] of 2,000 US adults and 500 marketing executives by Braze. C-suite marketing executives are more apt to agree that it’s very important to… Read More »
The post 7 in 10 Consumers Believe They Should Be Compensated for Their Personal Data appeared first on Marketing Charts.
For some time now, purpose has been an important factor when it comes to consumers feeling loyal to and having a connection to a company. While purpose has been a driving factor for B2C businesses, B2Bs are also recognizing the role purpose plays in setting them apart from the pack, with about 9 out of… Read More »
About half (49%) of North American consumers say they “love” somewhere between 1 to 5 different brands, while some don’t love any particular brands at all. So, why do consumers fall in love with brands? A survey from Localytics aimed to find that out. As it stands out, brands that can make life more comfortable,… Read More »
With retail e-commerce sales in the US continuing to grow at double-digit rates, it may come as a surprise that some consumers are actually looking to spend more offline in the future in certain categories, per a recent study [download page] by MiQ. When consumers in the US were asked whether, considering their current habits,… Read More »
The post Surprise: In Some Areas, Americans Think They’ll Shop More Offline in the Future appeared first on Marketing Charts.
LinkedIn may be a professional social network typically associated with recruiting, but marketers of all stripes have increasingly been viewing it as a valuable marketing channel. Indeed, the latest forecast from eMarketer estimates that next year will see more than half of all US marketers using the platform. According to eMarketer, 49.6% of marketers at… Read More »
The post More Than Half of US Marketers Forecast to Use LinkedIn Next Year appeared first on Marketing Charts.
Good news for advertisers: Super Bowl 2020 ratings lifted somewhat after a 10-year low last year. But how did this year’s ads fare? Were they as exciting as the Kansas City Chiefs’ impressive 4th quarter recovery to take the coveted trophy? Here’s a look at some of the winners and losers, mostly from research examining… Read More »