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Which Factors Are Most Important For Content-Led Campaigns? European Marketers Weigh In

18 Jan 2019 14:30


More than three-quarters (78%) of international advertisers, agency strategists, consultants and media owners (the vast majority of whom are based in Europe) believe that content-led campaigns will continue to grow in the next two years, according to the latest World Media Awards Research Report [pdf]. The top 5 most important factors for advertisers, media agencies and media… Read More »

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Most Executives Report Access to Useful Analytics Data

18 Jan 2019 14:00


CMOs are still struggling to get the most out of data analytics, but do executives even have access to the right data for their efforts? As it appears, they mostly do across the organization. Three-quarters (76%) of respondents to a recent global survey [download page] by MIT Sloan – of more than 2,400 individuals representing… Read More »

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Retailers See Many Benefits From Recurring Revenue Programs

17 Jan 2019 14:30


Marketing leaders typically spend more on acquisition rather than retention, but the results of a recent Ordergroove survey [download page] of more than 150 retail industry professionals may indicate a growing emphasis on winning repeat business: some 83% of respondents acknowledge that converting “one-and-done” customers to recurring ones is very important. Of the many benefits… Read More »

The post Retailers See Many Benefits From Recurring Revenue Programs appeared first on Marketing Charts.


The Top TV Programs of 2018 Were…

17 Jan 2019 14:00


Unlike in previous years, NFL telecasts did not completely dominate 2018’s top TV single telecast programs list. Nielsen has revealed that while NFL programming like the Super Bowl LII took 5 of the top 10 spots (compared to 8 in 10 last year), other programs such as the Winter Olympics Opening ceremony, The Oscars, the… Read More »

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What Issues Are Keeping CMOs Up At Night?

16 Jan 2019 14:30


Marketers are faced with increasing pressure as their role expands and grows. But which issues are keeping the most CMOs and brand managers up at night? As it turns out ROI, big data and the need to establish consumer trust are in the heads of at least 95% of CMOs and brand managers, according to… Read More »

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Social Media Continues to Top Email in Perceived Effectiveness for Marketers

16 Jan 2019 14:00


Social media marketing seems to have found the marketing sweet spot between effectiveness and ease of use. A new Ascend2 survey [download page] of more than 200 B2B and B2C marketers has found that social media is perceived to be the most effective tactic used in a marketing strategy, while also being relatively easy to… Read More »

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Mobile Still Lags Desktop in US B2B Digital Ad Spend

15 Jan 2019 14:30


B2B ad spend in the US is slated to top $6 billion in 2019, but marketers are still putting more of their spend towards ads on desktop and laptop devices than on mobiles. However, data from eMarketer suggests that mobile is not lagging quite as far behind as it did in previous years. While computers… Read More »

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Enterprise Companies Use More Scalable Channels in Their Sales Cycle

15 Jan 2019 14:00


While small businesses are still using the personal touch throughout their sales cycle, enterprise businesses are relying on more scalable channels, per Copper’s CRM Benchmark Survey Report [download page], which surveyed more than 2,500 professionals across small, medium-sized and enterprise companies globally. Roughly two-thirds (65.5%) of enterprise companies are using CRM platforms, making this their… Read More »

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These Factors Are Driving Budget Increases for B2B Tech Marketers

14 Jan 2019 14:30


It looks like B2B tech marketers won’t be battling too hard for budgets this year. Eight in 10 B2B marketers at technology companies expect their budgets to increase or remain the same, according to a survey of more than 350 B2B tech companies across North America and Europe, conducted by Spiceworks. Of the 37% of… Read More »

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Tech Adoption Among Americans Ages 50 and Up Sees Steady Growth

14 Jan 2019 14:00


Older Americans are not being left behind in the age of technology, and are adopting dominant technologies like smartphones, computers and tablets at a steady rate. In fact, three-quarters reported owning a smartphone in 2018, which is up some 5% points from the year before. That’s according to an AARP survey [PDF] of more than… Read More »

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US 2019 Consumer Technology Forecast

11 Jan 2019 14:30


As CES wraps up another annual visit to sunny Las Vegas, the Consumer Technology Association (CTA) has forecasted [press release] a strong year ahead for the US consumer technology industry. Artificial intelligence and high-speed connectivity are contributing factors to CTA’s prediction of 3.9% annual growth within the industry, with retail sales expected to hit $398… Read More »

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Mobile Gaming Friction Leads to Wasted Ad Spend

11 Jan 2019 14:00


Gaming should be an enjoyable experience, and finding something to play shouldn’t be frustrating. But an average of 88% of total global mobile gamers (84% in the US) have experienced at least one friction point when looking for a game to install and play. This is according to a recent study [summary page with report… Read More »

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Parents Show Above-Average Adoption of Subscription Services

10 Jan 2019 14:30


It seems today almost any item can be purchased on a subscription basis, and this might be appealing for busy parents. Indeed parents with kids under the age of 18 are more likely than non-parents to subscribe to a service across every single category, according to a recent recent report [report download] from Digitas. Much… Read More »

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Ride Hailing Apps Grow in Popularity

10 Jan 2019 14:00


The percentage of Americans using ride-hailing apps has more than doubled in just three years. A full 36% of Americans used services such as Uber or Lyft in 2018 compared to only 15% in 2015, according to a new Pew Research Center survey of more than 10,000 US adults. With sharing services becoming more recognized… Read More »

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What Are Brand Marketers’ Top Challenges in 2019?

9 Jan 2019 14:30


In recent weeks, poor performances on the stock market, particularly among tech stocks, have been the topic of much discussion in business news. This general malaise may also be affecting brand marketers, as growth in a slow economy has been cited as the number one industry challenge. That’s according to a recent WARC report [download… Read More »

The post What Are Brand Marketers’ Top Challenges in 2019? appeared first on Marketing Charts.


Event Marketers See Increasing Importance for MarTech in Year Ahead

9 Jan 2019 14:00


Virtually all event marketers use technology to enhance their marketing efforts, with some 84% using tech inside their tradeshow exhibits and 54% incorporating it into their companies’ corporate events. That’s according to the latest marketing technology study from Exhibitor Magazine [registration required]. This almost universal adoption of at least some kind of technology for face-to-face… Read More »

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The Most Popular Radio Formats of 2018

8 Jan 2019 14:30


Radio has the broadest reach of any medium, and with new devices such as smart speakers potentially augmenting rather than detracting from the listening experience, it doesn’t appear to be going anywhere soon. But what formats are winning when it comes to capturing audience share? Nielsen’s latest data shines a light. News/talk radio continues to capture… Read More »

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For Box Office Revenues, Digital Channels Seen More Efficient Than TV

8 Jan 2019 14:00


Headline figures for movie budgets typically center around production costs, but film studios spend substantially on marketing, with an average of $27.4 million to market a release. The majority of that money is spent on one channel in particular — television. This is according to a Neustar study [download page] of 70 movies released in 2016.… Read More »

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These Issues Proved Most Important to B2C Content Marketers in 2018

7 Jan 2019 14:30


Marketers typically find figuring out algorithms and how to optimize their content around them as a challenge. So it’s not a big surprise that a Content Marketing Institute (CMI) and MarketingProfs study [PDF] of almost 300 B2C content marketers, the majority (59%) of which were from the US, found that roughly 6 in 10 B2C… Read More »

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ABM Initiatives Mean B2B Marketers Need More Account Data

7 Jan 2019 14:00


Understanding your target audience is a critical foundation for any marketing, and in the digital age this means having the right data. Among B2B marketers, some 8 in 10 are making data a priority for both better insight and analysis and improving the coverage of their target audiences, per a benchmark survey [download page] of B2B marketing… Read More »

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Predictive Analytics Considered Highly Effective For Personalization

4 Jan 2019 14:30


Marketers keeping an eye on trends will know that chatbots make frequent appearances in case studies for artificial intelligence (AI). But when it comes to hyper-personalization, a survey from Ascend2 [download page] shows that open-question chatbots come bottom of the list of the most effective AI-powered applications, with just 18% choosing it out of the… Read More »

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US Teens Are Most Interested in These Types of Online Groups and Forums

4 Jan 2019 14:00


Around half of American teens spend time in online groups or forums, with just 22% never frequenting such sites, according to a a recent study from Pew Research [download page] on teens’ social media habits and experiences. Close to 1 in 8 teens say they often spend time in these communities of interest, with another… Read More »

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B2C Content Marketers Succeed in Generating Awareness More Than Sales

3 Jan 2019 14:30


The New Year provides the opportunity to reflect on achievements, and for nearly 8 in 10 B2C content marketers (78%), creating brand awareness is a goal they succeeded with over the past 12 months. However, just 52% succeeded in generating sales and revenue, per the results of a report from the Content Marketing Institute (CMI)… Read More »

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OTT Devices Continue Their Ascent For Premium Digital Video Ad Views

3 Jan 2019 14:00


Video advertisers have a wide variety of devices through which to reach consumers, but OTT devices have rocketed ahead in viewers’ use the past year, now taking by far the largest share of US premium video ad views. That’s one of the key findings from FreeWheel’s latest monetization report [download page] covering Q3 2018 activity.… Read More »

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Responsiveness on Social Media Drives Millennials’ Loyalty

1 Jan 2019 14:30


Nearly 4 in 10 American Millennials (38%) are providing at least weekly feedback to companies via social media channels, according to research from TELUS International [infographic]. Given the fact that such a significant proportion is being regularly vocal, it comes as no surprise that two-thirds (66%) say their loyalty towards brands is impacted by the… Read More »

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Advertising Professionals Remain Distrusted by the Public

1 Jan 2019 14:00


Advertising professionals remain among the least trusted professionals in America today. This finding comes from Gallup’s most recent report on honesty and ethics in professions, which puts advertising  practitioners 4th from bottom in the rankings. This is just slightly ahead of telemarketers, car salespeople and the oft-despised members of Congress. Just 13% of the US… Read More »

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The State of Traditional TV: Updated With Q2 2018 Data

26 Dec 2018 07:30


[By MC Editor, JC Lupis] Well, here we go again, taking a look at the latest quarterly Total Audience report [download page] from Nielsen, this time covering data from Q2 2018. We’ve known for at least a couple of years now that youth are watching less TV, but are these shifts spreading to other age groups?… Read More »

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What B2B Tech Marketers Are Planning for 2019

26 Dec 2018 07:00


Video marketing is slated to be a top trend in B2B marketing in the coming year, with more than two-thirds (68%) of tech marketers reporting they will focus on video in 2019. This is according to an early snapshot of data from the 2019 State of IT Marketing Report [infographic] by Spiceworks. The percentage of… Read More »

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Trust and Transparency Key to Success for Influencer Marketers

21 Dec 2018 14:30


More than half of marketers (56%) cite changing expectations from digital native consumers as one of the biggest drivers of change, per a recent report [download page] from Econsultancy’s Influencer Intelligence. These young consumers prefer more “reliable, authentic influencers” compared to a “celebrity with mass appeal”. Other studies back this switch away from celebrities, illustrating… Read More »

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How Direct Response Marketers Are Allocating Their Budgets

21 Dec 2018 14:00


Paid display emerges as the channel with the largest slice of direct response marketers’ budgets, according to the State of Ad Tech 2019 report by Criteo and Euromonitor [report download]. The study, which surveyed over 900 direct response marketers globally, finds that 16% of marketing budgets are being allocated to paid display, with 41% of… Read More »

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Here’s How Our Media Platform Preferences Fluctuate Throughout the Day

20 Dec 2018 14:30


US adults spent a plurality 42% of their daily media time with live and time-shifted TV during the second quarter of this year, reports Nielsen in a recently-released study [download page]. Digital media – including internet on computers and mobile devices – occupied one-third (34%) of their time, twice as much as radio (17%). But… Read More »

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How People Get The News: TV > Radio > Social Media > Newspapers

20 Dec 2018 14:00


As consumers’ media behaviors shift, so are their ways of getting the news. In fact, people are about as likely to get news from a website or app as they are from watching local TV, and they’re now more likely to get news from a social media site than from reading newspapers in print. So… Read More »

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Google’s Top Trending Searches of 2018, and Other Year-in-Review Lists

19 Dec 2018 14:30


It’s that time of the year again, for the most special of retrospections… year-in-review lists. Google’s top trending searches of 2018 show that natural disasters and celebrity deaths were atop our minds again this year, though nothing trended quite as much on our keyboards as the exciting World Cup. Indeed, the World Cup ranked as… Read More »

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B2B Marketers Cleaning Databases More Frequently, But Still Suffer from Old Data

19 Dec 2018 14:00


Old and outdated data continues to be the most commonly cited database quality challenge among B2B marketers, according to the latest report [download page] on database strategies and contact acquisition from Demand Gen Report and DiscoverOrg. More than 7 in 10 (71%) cite this as one of their top three issues – but this is… Read More »

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How Can AI Deepen Customer Relationships and Drive Business Outcomes?

18 Dec 2018 14:30


Artificial intelligence (AI) isn’t yet a core component of marketing strategies, but for about 1 in 8 marketers AI technologies have become critical to carrying out marketing strategies. That’s according to a report [download page] from Quantcast and Forbes Insights, which examined the views of more than 500 high-level marketing executives from various industries across… Read More »

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Mobile Email Click-to-Open Rates Jump in Q3

18 Dec 2018 14:00


Email click-to-open rates continued to climb in Q3, and as such while slightly fewer subscribers opened emails those who did were more engaged than in previous quarters. That’s according to the latest quarterly email benchmark report [download page] from Yes Marketing, which also finds a substantial gain in email click-to-open (CTO) rates on mobile devices.… Read More »

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[New Report] US Media Audience Demographics: 5th Annual Edition

17 Dec 2018 14:30


People are spending more time with media than ever before. While that may present marketers with additional opportunities to reach people, it’s also true that media fragmentation and shifting consumer behaviors add layers of complexity for marketers to navigate when devising their strategies. As such, MarketingCharts’ newly-released 5th annual “US Media Audience Demographics” report is… Read More »

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US Firms’ Data Spend to Grow by 17.5% This Year

17 Dec 2018 14:00


By the time 2018 ends, US firms will have spent more than $19 billion on third-party audience data and data activation solutions supporting their advertising, marketing, media sales and associated efforts. That’s according to the second annual IAB-led “State of Data” research effort [pdf] conducted by the Winterberry Group. The $19.2 billion figure estimated in… Read More »

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Loyalty is Fleeting, Consumers Say

14 Dec 2018 14:30


Three-quarters of consumers across 5 key global marketers agree that they’re loyal to certain brands, but will move on as soon as they have a bad experience with them. So finds Acquia in a customer experience-themed report [download page] that finds tension between consumers’ desire for personalization and their concerns about data usage. On the… Read More »

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Netflix Takes Top Global Ranking for the Simplest Brand Experience

14 Dec 2018 14:00


More than half (55%) of consumers around the world are willing to pay more for simpler experiences, according to Siegel+Gale’s latest annual “Global Brand Simplicity Index” report [download page]. Willingness to pay for simpler experiences remains high, though it appears to be more subdued this year than last. The study, based on a survey of… Read More »

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83% of Consumers Say They’d Watch A Branded Video For A Reward

13 Dec 2018 14:30


Reviews are a critical factor in consumers’ purchase decisions, and it turns out that the vast majority of people would leave one in exchange for a reward, according to survey results from HelloWorld [download page]. The Merkle company examined what consumers would be most likely to do to win a reward, finding that 84% would… Read More »

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Smartphones Reportedly At Half of B2C Email Clicks in Q3

13 Dec 2018 14:00


Half of all email clicks in Q3 occurred on a mobile phone, reports Cheetah Digital [download page] in a recently-released analysis. The study suggests that consumers are growing more comfortable with mobile email, as smartphones represented a larger share of clicks than opens during the quarter. Indeed, smartphones represented a considerably smaller 35% share of… Read More »

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Where B2B Marketers Need Help With ABM

12 Dec 2018 14:30


Two-thirds of account-based marketers report that their ABM accounts have achieved greater customer success with their solutions than other accounts, and two-thirds likewise say that their ABM accounts are more likely to provide positive references and advocacy than other accounts. That’s according to the recent 2018 ABM Benchmark Study [pdf] from ITSMA and ABM Leadership… Read More »

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Business Leaders Take Note of Their Customers’ Increasing Power

12 Dec 2018 14:00


Fully 85% of business leaders surveyed around the world agree that the needs of their customers are changing rapidly, and even more (93%) agree that their customers’ expectations are increasing. That’s according to the Global Trends Barometer 2019 from Vodafone, which also found that retaining customer trust is the top concern for businesses surveyed. That… Read More »

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[Email Benchmark Report] Mobile, Database and Purchase Metrics

11 Dec 2018 15:00


[Sponsored by Yes Marketing] 47% of consumers say email is their preferred channel for brand communications, yet over the last quarter, active subscribers in brands’ databases declined by 16.7% and new subscribers fell by 24%, according to a new analysis from Yes Marketing. Read this report, based on analysis of over 6 billion emails to… Read More »

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Company Culture and Transparency Rank High in Attracting Customers

11 Dec 2018 14:30


While there has been ample talk about culture in the context of hiring talent, buyers are also attracted to companies that care. This is according to a new survey of 30,000 consumers conducted by Accenture Strategy [download page] that examines attitudes across 35 countries. When asked what attracts buyers to buy from certain brands (excluding… Read More »

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How the Median Age of TV Viewers Differs Across Platforms

11 Dec 2018 14:00


It’s well known that live TV audiences are generally “graying” – as older adults remain wedded to traditional TV and youth gravitate towards digital platforms. New data from Nielsen provides more evidence as to the differing age profiles of video viewers, with live TV viewers having a median age substantially older than other platforms. According… Read More »

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Videos Get More Interactions Than Images, And Other Instagram Benchmarks

10 Dec 2018 14:30


The more followers an Instagram business page has, the more likely it is to include video in its mix of post types, according to a study from Quintly. As part of its report, Quintly analyzed more than 8.9 million posts during the Q1-Q3 2018 period from more than 44,400 profiles ranging in size from 0-1k… Read More »

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The Purchase Influencer Hierarchy: Friends & Family > Online Influencers > Celebrities

10 Dec 2018 14:00


Influencer marketing content can certainly hold sway over consumers, in particular youth, but it doesn’t appear to have nearly the same power as a recommendation from a trusted friend or family member. In fact, a recent study from SurveyMonkey finds that US consumers are more than 5 times as likely to have made a big… Read More »

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The Top 5 Most Popular Categories Purchased Online Are…

7 Dec 2018 14:30


A majority of online consumers around the world claim to buy entertainment (61%) and service (56%) categories more often online than in-store. And while fewer (38%) say they buy durables such as fashion, IT/mobile and electronics more often online, that still outweighs the share (22%) that buy them more in-store, according to a Nielsen study… Read More »

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