Reaching the $1 trillion mark in 2018, Asian-American spending power is impressive, to say the least. With data from a recent report [download page] from Nielsen predicting that Asian-Americans’ spending power will reach $1.3 trillion in just 4 years, this is a demographic group that should command marketers’ attention. Asian-Americans are a big and diverse… Read More »
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About two-thirds (65%) of US adults play video games and three-quarters of Americans have at least one gamer in their household. So, with the Entertainment Software Association (ESA) reporting that US gamers spent a total of $43.4 billion last year on games, hardware and peripherals, who are these individuals and what influences them when buying… Read More »
The post Video Games Are Big Business. Here’s What Americans Consider When Buying Them. appeared first on Marketing Charts.
There is a positive correlation between the number of times someone visits a website and retention, according to a new study by Parse.ly. In fact, the most loyal readers, people who visit a website most often, are those who come to a site directly – such as by clicking on a bookmark or typing in… Read More »
The post Want Reader Loyalty? Aim to Convert Search Referrals to Direct Traffic appeared first on Marketing Charts.
US advertisers are set to spend close to $16 billion dollars on digital display ads bought in real-time on private marketplaces (PMPs) by 2021, according to the latest forecast from eMarketer. The analysis also predicts that the dollars spent via PMPs will overtake that of open exchanges next year. In terms of the definitions, eMarketer… Read More »
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The overwhelming majority of organizations see voice-enabled experiences as important (67% “very important”, 27% “somewhat important”) for their customers, according to a study by Adobe and Advanis, which also found that 9 in 10 already have resources in place for voice. The report details plenty of optimism around voice: close to two-thirds strongly agree that… Read More »
The post How Are Organizations Measuring the Success of Their Voice-Enabled Experiences? appeared first on Marketing Charts.
Seven in 10 adults say technology in the home makes life easier
The post Is Tech In the Home A Good Thing? Consumers Weigh In. appeared first on Marketing Charts.
In the midst of a recession a decade ago, about 3 times more consumers said they had been spending less money (53%) in recent months than those who self-reported spending more (17%). But for the first time since that period, the share of consumers spending more (34%) exceeds the percentage spending less (32%), according to… Read More »
The post More Consumers Are Now Upping Their Spending Than Cutting Back appeared first on Marketing Charts.
While everyone loves a good BOGO (buy one, get one free) offer, Americans who prefer them in print saw significantly fewer in 2018, especially in the Food category, where print BOGO promotions were down by 50% year-over-year. By contrast, digital BOGO offers jumped by 93% year-over-year, with non-Food offers more than doubling (+131%) and Food… Read More »
The post Digital Coupon Distributions Increase in 2018 but Remain Far Below Print appeared first on Marketing Charts.
The majority (84%) of B2B organizations are in some stage of AI adoption, whether it be planning, evaluating, implementing or currently using AI-powered tools. And half as many (42%) are aware of and using at least some of the AI capabilities that already exist in their current vendor solutions, per a new benchmark report [download… Read More »
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With many retailers having concerns about selling on marketplaces – ranging from having to share a cut of revenues to potential customer relationship issues – some are choosing to cut out the middle-man and sell to customers directly. Clearly, this makes customer acquisition a critical area for D2C brands, and more than half (54%) of… Read More »
The post D2C Brands Point to Social Media As Their Leading Customer Acquisition Channel appeared first on Marketing Charts.
With CMOs in the US using data more than two-fifths of the time in decision making, it’s no wonder that more than half (55%) of marketing influencers say that one of their main objectives for a marketing data dashboard strategy is to improve how marketing makes decisions, per a new report [download page] from Ascend2… Read More »
The post Building A Data Dashboard? Here Are Some Questions to Ask First. appeared first on Marketing Charts.
Businesses and consumers are experiencing a gap in perception when it comes to the use of AI. While almost two-thirds (63%) of businesses believe that chatbots and virtual assistants make it easier for customers to get their issues resolved, only one-third (33%) of consumers agree, according to a customer experience benchmark report [download page] from… Read More »
The post 9 in 10 Businesses Think Chatbots Need to Get Smarter Before Customers Will Use Them Regularly appeared first on Marketing Charts.
Generally, Americans have an unfavorable opinion about online targeted advertising. More than half (51%) of US adults believe that targeted advertisements are an inappropriate use of personal data rather than a convenient way to see products they’re interested in, according to more than 3,100 US adults surveyed by YouGov. Asked which choice best matched their perception… Read More »
The post Young Millennials Have A Positive View of Targeted Ads. Others? Not So Much. appeared first on Marketing Charts.
Growth in programmatic spending on connected TV, social video advertising and OTT has contributed to US marketers spending an estimated $29.2 billion this year on programmatic video. This will account for just about half (49.2%) of the total programmatic digital display ad spending for 2019, per new data from eMarketer. Recently, the IAB reported that… Read More »
The post Almost Half of US Programmatic Display Ad Spend Expected to be Allocated to Video This Year appeared first on Marketing Charts.
Facebook remains the most used social media platform among marketers again this year, but Instagram is gaining in popularity as companies plan to increase their activity on the platform, per the latest annual Social Media Marketing Industry Report [download page] from Social Media Examiner, based on a survey of more than 4,800 participants from around… Read More »
While very few marketers would dispute the effectiveness of personalization, there are still barriers to being able to personalize at scale, namely the time and cost involved in creating personalized content. A recent survey of more than 1,000 US consumers from Periscope by McKinsey shares some insights on personalized messages and what consumers think of… Read More »
When thinking about audiences within their markets, 7 in 10 (71%) strategic content marketers struggle to prioritize their efforts towards one audience over another, per the latest research [PDF] from the Content Management Institute (CMI), sponsored by Vennli. While marketers are well aware of the benefits of personalization, tailoring content doesn’t come without its challenges.… Read More »
The post Strategic Content Marketers Find Prioritizing Audience Segmentation A Challenge appeared first on Marketing Charts.
More than one quarter (26%) of US consumers consider themselves to be early adopters when it comes to new food and beverage products, while the majority (61%) of consumers take a more ‘wait and see’ approach when a new product is released, according to the latest consumer survey [download page] from IRi. But regardless of… Read More »
The post Taste and Price the Top Influencers For Consumers Trying New Food & Beverage Products appeared first on Marketing Charts.
Online ad revenues grew rapidly again this past year, up almost 22% and surpassing a $100 billion milestone to reach $107.5 billion, per the latest revenue report [pdf] from IAB and PwC. Revenues for the 4th quarter grew by about 19.8% year-over-year as the shift to mobile continues steadily. Here are 8 takeaways from the… Read More »
The post US Online Ad Revenues Pass $100 Billion Milestone in 2018: 8 Notes appeared first on Marketing Charts.
Three in 10 marketing professionals say that one of the challenges they are currently facing is wasted marketing spend, per a new report from Albert and Forrester. So, what are marketers doing to turn this around? One approach is considering bringing advertising efforts back in-house. More than two-fifths (42%) of the marketers surveyed for the… Read More »
The proportion of US adults who do not use the internet continues its slow decline, per data from the Pew Research Center, as the percentage of the US adult population who do not use the internet has more than halved in fewer than 10 years. Still, 1 in 10 adults remain non-internet users, according to… Read More »
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Advertisers are reaping the benefits of their increased investments in Amazon Sponsored Brands and Products, per new research [download page] gathered from Merkle clients. While spend on Amazon Sponsored Brands has increased a full 77% year-over-year (YOY) in Q1 2019, sales grew by more than 200% YOY. Accounting for the majority (85%) of Amazon ad… Read More »
Non-profits sent an average of 59 email messages per subscriber in 2018, an 8% increase from 2017, according to the latest annual M+R Benchmarks Study. Fundraising emails were responsible for the largest proportion of emails sent, at about 2 per month (25 annually), followed by Newsletter emails (11 per subscriber for the year). International non-profits… Read More »
The post Email-Derived Revenues Down For Non-Profits in 2018 Despite List Size Growth appeared first on Marketing Charts.
Mother’s Day spending is expected to total a record $25 billion this year, says the NRF in a new forecast, representing an 8% increase from last year’s $23.1 billion. Some 84% of American adults are planning to celebrate Mother’s Day (down from 86% in 2018), with these celebrants estimating they’ll spend $196 each, on average.… Read More »
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More than three-quarters (76%) of organizations say they take a strategic approach to managing content. These organizations are also much more likely to use development aids – such as editorial calendars and formal workflow processes – than those organizations who do not manage content strategically, says a new report from the Content Marketing Institute (CMI)… Read More »
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Fewer than one-quarter (22%) of US adults use Twitter, making it one of the least used of the top social media platforms in the US. Of those who are on Twitter, a mere 10% account for the vast majority of the tweets, per a recent report from Pew Research Center. But among these users, how is… Read More »
When Facebook acquired Instagram in 2012 for $1 billion, many were shocked at the price paid for a company that only had 13 employees. Today, that investment appears to be a very wise decision, and the latest figures from Marin Software show that the image-centered social network accounts for 19.5% of Facebook’s ad spend among… Read More »
The post Instagram’s Now Capturing Almost 1 in 5 Ad Dollars Spent Across Facebook Properties appeared first on Marketing Charts.
People continue to enroll in loyalty programs, but are active in fewer than half of them, according to a report [download page] by Bond Brand Loyalty. Among the 55,000 consumers surveyed, American respondents on average reported holding 14.8 memberships in loyalty programs, but were only active in 6.7 of them. Part of the lackluster engagement… Read More »
The post Loyalty Program Membership Doesn’t Always Translate to Activity; Satisfaction Levels May Be to Blame appeared first on Marketing Charts.
Watch out, there’s a new social media kid in town. Taking advantage of the current popularity of short-form mobile videos, made all the rage by the likes of Snapchat and Instagram Stories, TikTok has seen its growth in the US almost quadruple in just one year, according to figures provided by comScore. TikTok, a mobile… Read More »
The post TikTok: How Fast Is It Growing in the US, And Who’s Using It? appeared first on Marketing Charts.
Even in the digital age, word-of-mouth still matters and if a brand’s marketing efforts are being talked about, it likely means it’s on the minds of consumers when they are ready to make a purchase decision. Knowing the importance of getting consumers talking about brands, Engagement Labs has released the results [press release] of the… Read More »
The post Which Companies’ Marketing Campaigns Are Sparking Conversation? appeared first on Marketing Charts.
Major advertisers plan to spend 25% more this year on digital video than they did in 2018. And as they invest more in video, advertisers are also expanding the use of newer ad formats such as shorter ads, vertical video ads and Stories, per a new report [PDF] from the IAB. Last year 53% of… Read More »
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Amazon is no longer the top company for corporate reputation in the eyes of Americans. Dropping to the second position in the most recent Axios Harris Poll of the 100 Most Visible Companies [download page], Amazon still ranks high in areas like growth, products and services – but has struggled in areas of ethics and… Read More »
The post Consumers Love Amazon, But May Be Questioning Its Ethics appeared first on Marketing Charts.
Do you use media differently to how you want your customers to use media? If so, you’re not alone – almost three-quarters (72%) of advertisers say they hold divergent professional and personal perceptions about one or more of the media brands they use. While concerns about data privacy and security have curtailed their personal use… Read More »
The post Advertisers Experience Personal vs Professional Conflict for Data Privacy appeared first on Marketing Charts.
Around 1 in 5 US agencies offering either SEO (19.7%) or PPC (21.7%) services have a minimum single project spend of more than $5,000, according to the latest Digital Marketing Industry Pricing Survey [download page] from Credo. Search remains a critical channel for marketers, especially considering that Google is still the first port of call… Read More »
Roughly three-quarters (74%) of marketers think that personalization should be a bigger priority in their organization, according to a study [PDF] published by Evergage. But given the fact that two-thirds (65%) of those surveyed give their company’s personalization a “C” grade or below, many feel they aren’t getting the benefits they could be obtaining if… Read More »
The post Marketers Gain Benefits From Personalization, but Rate Performance Poorly appeared first on Marketing Charts.
Just one-third (33%) of consumers who rely on advertising for brand information say they trust its messaging, making it the least credible source of information among the options given, according to a recent report [download page] by Kantar Media. In what might likely cause grumbles among creatives with already low morale, advertising doesn’t enjoy the… Read More »
The post What Brand Information Sources Do People Trust the Most? appeared first on Marketing Charts.
Digital audio consumption has continued to rise, with consumers listening to their favorite form of digital audio 8% more between 2017 and 2018, according to a new report [SlideShare] from Adobe. With this steady rise it’s no wonder that nearly three-quarters (74%) of brands believe that audio is its own category within digital advertising. Despite… Read More »
The post Half of Brands Agree Digital Audio Is A Strong Conversion Medium appeared first on Marketing Charts.
There is plenty of research available to show key differences between generations – whether in terms of wealth, social network use, or television consumption. A new report [download page] from BRP shows that there are also significant variances in shopping behavior by age, in particular between those who grew up in the internet age (“Digital… Read More »
The post Most Youth Say They’ll Share Their Bad Shopping Experiences on Social Media appeared first on Marketing Charts.
While global consumers’ attitudes towards advertising haven’t changed much over the past year, those in the US report being somewhat less bothered by advertising this year than last. About one-third (32%) of the 1,000 US consumers surveyed for a new report [download page] from Kantar Media said they disliked advertisements, down from 36% in 2018.… Read More »
The post Have Consumers Become Apathetic Towards Advertising? appeared first on Marketing Charts.
Brands that are not already on Instagram may want to take a closer look at the social media platform, as shoppers have generally positive perceptions about the brands that are there. Individuals interviewed for a global survey by Facebook IQ report that they perceive brands on Instagram as being popular, creative and entertaining. Just a… Read More »
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Three-quarters of online shoppers say their online purchases are largely pre-planned (20% say they’re all pre-planned, 55% say many are pre-planned). Regardless of whether shoppers know what product they want to buy before going online or are just looking for inspiration, few actually start their journey at a brand or retailer’s own website or mobile… Read More »
A significant contributor to the declining pay-TV penetration in the US is the presence of people who have never signed up in the first place – and that group numbers 31 million Americans, per new figures [press release] published by GfK. But among these ‘cord-nevers’, as they have been coined, some 27% say they plan… Read More »
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Loyalty programs are still going strong in the US, with nearly two-thirds (64%) of Americans participating in at least one such program. That being said, a new report [download page] from YouGov shows that older age groups appear to be the most prevalent users, while younger adults’ participation lags. Some 7 in 10 US adults… Read More »
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Despite data that shows younger Americans are watching less traditional television, when they do watch traditional TV content they spend quite a bit of time watching it live. A recent Nielsen report has revealed that for viewers age 18-34, two-thirds (66%) of their time spent viewing content from the four major broadcast networks during the… Read More »
The post Among Traditional TV Genres, Cable Dramas See the Largest Lift From Digital appeared first on Marketing Charts.
Adults in the US are still using YouTube more than any other social media: close to three-quarters of US adults use the platform, with usage high across demographic groups, according to a study from the Pew Research Center, which provides some updates on social platform usage. The following is a brief overview of some of… Read More »
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Almost half (44%) of TV viewers ages 16 and older say that if they could only keep some of the TV networks they have access to, Netflix would be on their list, according to figures [infographic] published by Hub Entertainment Research. This number puts it well above incumbent broadcast and cable networks, but how does… Read More »
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Close to two-thirds of shoppers (64%) consider ratings and reviews important, along with consumer-submitted Q&A and photos. That’s one finding from a report [download page] by Bazaarvoice, which also found that 86% of its client brands and retailers agreed that reviews drive online sales. The good news is that shoppers seem to be doing a… Read More »
Despite the growing list of listening options available, AM/FM radio remains popular with its listeners. In fact, among the more than 50,000 AM/FM listeners surveyed in the US and Canada for the latest annual TechSurvey report [download page] by Jacobs Media, 16% said they are actually listening to AM/FM radio more. Compared to the year before,… Read More »
Virtually all marketers and salespeople (94%) believe they can make marketing and sales teams less siloed, according to figures from the latest report [download page] by Walker Sands. So considering the same report found that more than half (56%) say these two departments are siloed, what do marketing and sales professionals think will help heal… Read More »
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Events in the past couple of years have shown how easy it is for a company to lose its reputation and trust with consumers. The tech industry is far from immune, with a report [download page] from Dentsu Aegis Network findings that the main driver of consumer distrust with tech companies is the misuse of… Read More »
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