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Given the Opportunity, Marketers Would Invest More in Data, Analytics and Tech

17 Sep 2019 13:30


Even though marketing budgets are expected to rise and account for a larger share of overall company budgets in the next year, chances are marketers will always be happy with even larger budgets to put towards their efforts. So if they had an extra marketing budget, where would marketers invest it first? Here’s what a… Read More »

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Desktop Display Ad Viewability Improves Again in H1 2019

17 Sep 2019 13:00


Desktop display ad viewability rates have improved globally in the first half of 2019 with a viewability rate of 69.2%, an increase of 12.3% year-over-year from H1 2018, according to Integral Ad Science’s (IAS) media quality report [download page]. The overall desktop display ad viewability rate in the US has also gone up to 66.6%… Read More »

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Marketing Accounts for Larger Portion of Firm Spend: 4 Notes About Budgets

16 Sep 2019 13:30


CMOs are more bullish about their budgets in the next 12 months than they were this time last year. In fact, marketers predict a rise of 8.7% in their budgets in the coming year, with the B2B and B2C services sectors forecasting the largest increases. Along with this growth, the latest The CMO Survey [download… Read More »

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Consumers More Likely to Believe Brands Benefit From Data Than They Do

16 Sep 2019 13:00


Six in 10 US adults say they are at least somewhat concerned about data privacy, with younger generations being less concerned about their data privacy than older adults. And, while a majority of the more than 1,000 US smartphone users aged 18-65 years surveyed for a report [download page] by Factual say they believe that… Read More »

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Positive Perception of the Advertising and PR Industry Hits 7-Year Low

13 Sep 2019 13:30


Just when it looked like people’s perception of the advertising and public relations industry couldn’t fall any lower, it has. Indeed, according to the latest Gallup survey on industry perception, the advertising and public relations industry’s positive rating among US adults is the lowest it’s been since 2012. In a survey of more than 1,500… Read More »

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What Are Some Differences Between TV-Connected Streamers And Non-Streamers?

13 Sep 2019 13:00


While a small majority of US adults stream video to their TV through connected devices such as smart TVs and streaming sticks, there are still more than two-fifths (44%) of adults that don’t stream to their TV set. So, what sets streamers apart from non-streamers? Here are some key differences between the two groups, based… Read More »

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These Are the Top Product Categories by Cinema Share of Ad Spend in the US

12 Sep 2019 13:30


The global cinema advertising market is expected to grow by 6.8% year-over-year in 2019 to reach $4.6 billion. And, despite accounting for a small share (0.7%) of global ad spend, cinema is one of the only media (along with internet) expected to not lose share of global media ad spend this year, according to recent… Read More »

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Premium Products Gaining Share in Private Label Market

12 Sep 2019 13:00


In a time when more US consumers across all income levels are turning to private labels in an effort to save money, there has also been a rise in premium private label sales. The growing interest in premium private label products, according to new data from Nielsen, has had an impact on discount retailers which… Read More »

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How Are Marketers Improving Lead Gen Quality?

11 Sep 2019 13:30


Improving the quality of lead generation remains a priority for marketers, with the majority (88%) allocating more of their total budget towards improving the quality of leads generated. How is this being done? For 3 in 5 marketing influencers surveyed for a report [download page] by Ascend2,  improving the personalization of their marketing efforts is… Read More »

The post How Are Marketers Improving Lead Gen Quality? appeared first on Marketing Charts.


Audience Targeting Proves A Crucial Search Marketing Trend

11 Sep 2019 13:00


Paid search is expected to one of the top contributors to global ad growth in the next year. As click-through rates for Google paid search for many consumer categories sees considerable growth in 2018, what technologies will be will be informing search engine marketing in the next 12 months? Here’s what a survey [download page]… Read More »

The post Audience Targeting Proves A Crucial Search Marketing Trend appeared first on Marketing Charts.


US Out-of-Home Advertising Enjoys Biggest Growth Rate In Over A Decade

10 Sep 2019 13:30


Out of home (OOH) advertising revenue grew by 7.7% year-over-year in Q2 2019, the highest growth OOH has seen in any quarter since 2007, according to figures released by the Out of Home Advertising Association of America (OAAA). This growth has lifted the OOH industry up to a 7% gain for the first half of… Read More »

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About 1 in 4 Consumers Say They’ve Made A Purchase After Hearing A Podcast Ad

10 Sep 2019 13:00


The US population has embraced podcasts, with the majority of Americans over the age of 12 years listening to them on a weekly basis. And, per a survey [slideshare] by Adobe, more than half (52%) of these podcast enthusiasts are listening to podcasts while commuting to work or while they are working. Adobe surveyed more… Read More »

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So How Many Millennials Are There in the US, Anyway? (Updated)

9 Sep 2019 13:03


Marketers focus a lot of energy on Millennials. Their lives are deconstructed on many different levels, from their entertainment choices to their views on companies’ ethics and their socioeconomic characteristics. Those analyses are all helpful in their own right, but – stepping back to the big picture for a moment – how many of these… Read More »

The post So How Many Millennials Are There in the US, Anyway? (Updated) appeared first on Marketing Charts.


SVOD Services Now Reportedly in 3 in 4 US Households

9 Sep 2019 13:00


The number of US households with a subscription video-on-demand (SVOD) service has now reached 74%, continuing its steady rise from 69% last year, 64% in 2017 and 59% in 2016. Also on the rise, according to the latest annual survey on the topic from Leichtman Research Group (LRG), is the number of households that have… Read More »

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Does the Promise of More Personalization Lead to More Data Sharing?

6 Sep 2019 13:30


Consumers have had a low level of trust in advertisers for years and that lack of trust has not changed. In fact, recent research [download page] by the Advertising Research Foundation (ARF) shows that only 27% of the 1,100 US consumers surveyed say they trust advertising as an institution, only slightly more than those respondents… Read More »

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These Are the Top Metropolitan Cities for TV-Connected Video Streaming

6 Sep 2019 13:00


This year, the number of people who subscribe to video streaming services is greater than those who subscribe to a pay-TV service – and connected TVs continue to account for a growing share of premium video views. To put it into perspective, a recent Local Watch Report by Nielsen reveals that, as of May 2019,… Read More »

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More Than One-Quarter of US Adults Go Online “Almost Constantly”

5 Sep 2019 13:30


With an increasing number of devices such as smartphones, tablets and smart TVs that all allow individuals to access the internet, it’s no wonder that more adults are going online and with a greater frequency than ever before. Indeed, almost 3 in 10 (28%) US adults say they go online “almost constantly”, up a third… Read More »

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Who’s Using CBD Products?

5 Sep 2019 13:00


The production and sale of hemp-based products such as cannabidiol (CBD) was made legal (for the most part) in the US with the signing of the 2018 Farm Act. Although CBD has only been legal for less than one year, about 1 in 7 US adults (14%) say they have used CBD products, per a… Read More »

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Here are the Highest-Ranking Brands Among American Adults

4 Sep 2019 13:30


Tech brands like Google, Amazon and Apple have made a strong showing on other ‘top brands’ lists this year, including most loved brands, most ‘intimate’ brand, and most loved on social media. However, when it comes to YouGov’s BrandIndex, which presents a list of the brands that top the charts as rated by adults in… Read More »

The post Here are the Highest-Ranking Brands Among American Adults appeared first on Marketing Charts.


Older Adults Show Greater Propensity to Click on Social Video Ads

4 Sep 2019 13:00


Video accounts for a large portion of the advertising spend of major national advertisers, with marketers contending that video has higher conversion rates than other content. When it comes to video, advertisers are still turning to social media platforms, with Pixability’s State of Digital Advertising Report [download page] revealing that the majority of agencies run… Read More »

The post Older Adults Show Greater Propensity to Click on Social Video Ads appeared first on Marketing Charts.


What Qualities Do Consumers Want From Online Videos?

3 Sep 2019 13:30


Video is having an impact on consumers, with three-quarters of global adult shoppers saying they have made a purchase after viewing a video for a product, a percentage that is even higher among Millennials. But what qualities make videos valuable to consumers during their decision-making process? Here is what research [download page] from the CMO… Read More »

The post What Qualities Do Consumers Want From Online Videos? appeared first on Marketing Charts.


Consumers Say That Diversity in Advertising Has An Impact on Them

3 Sep 2019 13:00


Six in 10 US consumers believe that diversity in advertising is important. Added to that, showing diversity in advertising can also lead to trust: almost 4 in 10 respondents from the more than 1,000 adults surveyed [download page] by Adobe say they are more likely to trust a brand that shows more diversity in its… Read More »

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Instagram Stories on the Way to Half of the Platform’s Ad Revenues

30 Aug 2019 13:30


Instagram has progressed from a little app where users shared photos of their beautifully presented meals to a social media platform that a majority of digital marketers consider to be essential to their business in the future. Instagram Stories, in particular, is where marketers are putting their faith and ad dollars, with recent data from… Read More »

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Here’s Some New Data on the Fast-Rising E-Sports Industry

30 Aug 2019 13:00


The business of video gaming is big and getting bigger, with a majority of US adults playing this year. A burgeoning area of the gaming industry is much like with regular sports: when people aren’t playing them, they like to watch others play. Indeed, so-called e-sports is continuing its rapid rise, with spending on the… Read More »

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What Keeps Online Shoppers From Creating User Accounts?

29 Aug 2019 13:30


Having an online user account with a retailer can have its advantages, including faster checkout and the opportunity for a more personalized shopping experience. And while a report [download page] from DMI found that 46% of the more than 1,500 US adult consumers they surveyed use online accounts, some factors are making the rest hesitate.… Read More »

The post What Keeps Online Shoppers From Creating User Accounts? appeared first on Marketing Charts.


Streaming Video Quality Records Even More Improvement

29 Aug 2019 13:00


Streaming video viewing has recently caught up in adoption with traditional TV, with about the same number of US consumers subscribing to streaming services as do those who subscribe to cable TV. For viewers making the switch, the good news is that the quality and reliability of online video services are improving, per a new… Read More »

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Here’s How Sender Reputation Impacted Email Performance in 2018

28 Aug 2019 13:30


Every year spammers find it more difficult to get their emails into inboxes, thanks to efforts made by email providers. Last year only 16% of emails came from the least reputable senders – a figure down from 25% in 2017, per Return Path’s latest benchmark report [download page] on the state of email reputation. In… Read More »

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The TV is Far From Being Youths’ Primary Medium for Entertainment

28 Aug 2019 13:00


Although half of US adults report watching online video daily, this number jumps considerably when looking at younger adults. A recent study [download page] by Manatt-Vorhaus reveals that two-thirds (67%) of younger US adults (ages 18-34) say they watch online video daily, with the majority (72%) saying they watch videos on their smartphone at least… Read More »

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Amazon’s Dominance of CPG E-Commerce Continues, But Seems to Be Easing

27 Aug 2019 13:30


CPG e-commerce in the US has grown by three-quarters (76%) in just 2 years, reaching $65 billion during the 52-week period ending at the close of January 2019. While Amazon accounted for the largest portion (33% share) of the growth of CPG e-commerce over that 2-year period, it’s not the only player in town. In… Read More »

The post Amazon’s Dominance of CPG E-Commerce Continues, But Seems to Be Easing appeared first on Marketing Charts.


1 in 4 US Adults Say They’re Likely to Shop with AR/VR in the Next Year

27 Aug 2019 13:00


With shopping tools like Smart Speakers, subscription services and AR/VR now available, it’s safe to say that the shopping experience is changing. But, despite a majority of US adults being aware that these shopping tools exist, how many are actually using them? New data [download page] from GfK reveals that the adoption of these shopping… Read More »

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Here’s What Digital Marketers Are Focusing On in the Coming Months

26 Aug 2019 13:30


More than one-third (37%) of digital marketing executives say that increasing brand awareness and brand health is their top goal for their digital marketing strategy, while one-quarter (26%) say their primary goal is to increase the number of new leads. So, what initiatives are digital marketers prioritizing in the next year in order to achieve… Read More »

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How Are Marketers Getting Their Data for Personalization Efforts?

26 Aug 2019 13:00


Optimizing the customer experience has been deemed one of the most exciting opportunities for marketers this year. But that doesn’t make it easy: research [download page] from Ascend2 reveals that improving the customer experience (CX) is also one of the most critical challenges to the success of a data-driven personalization strategy. Improving CX is by… Read More »

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Newer Ad Players Instagram and Amazon Continue to Register Gains

23 Aug 2019 13:30


Facebook’s investment in Instagram continues to pay off and appears to making up for the slow down in Zuckerberg’s original social network. In Q2 2019, brands advertising across both platforms spent 35% as much on Instagram as they did on Facebook, per the latest quarterly update [download page] from Merkle that analyzes client activity. This… Read More »

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What Types of In-App Ads Grab Users’ Attention?

23 Aug 2019 13:00


There’s good news for in-app advertisers: the majority (63%) of US mobile app users say that they believe the quality of the ads in both paid and even free apps is high. That’s according to the 1,500 US mobile app users (ages 18 years old and older) surveyed [download page] for a recent report by… Read More »

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What’s Holding Publishers Back From Selling More Inventory Programmatically?

22 Aug 2019 13:30


The monetization potential of inventory is the most commonly-cited top benefit for publishers selling programmatically, although publishers have concerns over diminishing margins, per a study by Advertiser Perceptions made available to MarketingCharts. Other benefits cited by publishers for selling inventory programmatically include the ability to leverage data, faster, simpler order execution or IO processes, and… Read More »

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Printed Coupon Distribution Drops in H1 As Digital Coupons Rise

22 Aug 2019 13:00


The number of print coupons distributed in the first half of 2019 has fallen 12.4% from the same period in 2018. Recent data from Kantar shows that more than 118.4 billion print coupons were dropped in H1 2019, but that’s down from the 135.2 billion printed coupons issued in H1 2018. At the same time… Read More »

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Mobile’s Share of US Digital Commerce Keeps Growing. Here’s What It Looks Like by Category.

21 Aug 2019 13:30


Retail digital commerce continues to thrive, reaching $137.9 billion in Q1 2019, an increase of 15% year-on-year (y-o-y). In fact, retail e-commerce has grown to account for almost 1 in every 4  (24.1%) discretionary dollars spent by consumers, per data [download page] from Comscore. Desktop is still the go-to device for e-commerce shoppers, with nearly… Read More »

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Back-to-School 2019: Stats & Research Reference

21 Aug 2019 13:00


Back-to-school season is in full swing once again (with some areas of the country already back) and while total back-to-school (BTS) and back-to-college (BTC) retail spending is expected to be somewhat lower than the previous two years, it still promises to come out strong. In this article, we’ll briefly summarize spending trends from the NRF’s… Read More »

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Report: The 2019 Hidden Metrics of Email Deliverability

20 Aug 2019 14:00


[Sponsored by Return Path] Email is still the leading marketing channel to reach customers, and its effectiveness is continuing to improve. By understanding, tracking, and improving email engagement, marketers won’t only be able to boost their email program ROI, but will also be able to protect their domain reputation. In our annual ‘Hidden Metrics of… Read More »

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Healthcare Ad Spend Growing Faster in US Than Globally

20 Aug 2019 13:30


US healthcare ad spend growth continues to outpace not only global healthcare ad spend but also total global ad spend. As the leader in healthcare advertising expenditures, US healthcare advertisers spent $15.9 billion in 2018, per research from Zenith. The definition of healthcare advertising can differ depending on the market. For its report, Zenith defines healthcare… Read More »

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What Keeps Consumers Loyal to a Financial Services Company?

20 Aug 2019 13:00


While common sense dictates that consumers choose to stay with a financial services company because they have trust in that company, the reality is that trust is far from the leading influence on customer loyalty. Receiving the best rates and lowest fees is actually the leading driver for consumers remaining loyal to a financial service… Read More »

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Multicultural Groups in US Remain Underrepresented in Media Spend

19 Aug 2019 13:30


Multicultural media spend grew by 5.6% last year to $25.9 billion in 2018, per a report [download page] by PQ Media and the ANA. While this year multicultural ad spending growth is expected to slow to a 4.5% gain, the increase will return apace in 2020, forecast to rise by 6.3% and reach $28.7 billion.… Read More »

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These Are Considered the World’s Most Innovative Market Research Suppliers

19 Aug 2019 13:00


The majority of buyers and suppliers of market research have a positive outlook about the industry. Indeed, the latest GRIT report [access page] indicates that 7 in 10 of those purchasing market research have an upbeat view (16% ‘very optimistic’ and 54% ‘optimistic’) of what the future holds, with a similar share of providers (20%… Read More »

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How Have B2B Purchase Processes Changed?

16 Aug 2019 13:30


The vast majority (83%) of senior-level B2B executives report that business needs and priorities have resulted in them either accelerating or postponing purchase decisions in the past year, according to Demand Gen Report’s 2019 B2B Buyers Survey Report [download page], which examined other aspects that have changed the B2B purchase process in the past year.… Read More »

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Leveraging Audience Data Remains A Challenge For Amazon Advertisers

16 Aug 2019 13:00


Amazon continues to loosen the stronghold Facebook and Google have on advertising dollars. In a recent report [download page] from Marin Software, 60% of the 460 digital marketers surveyed say their Amazon advertising budget will increase this year. More than half (55% share) of the respondents say they started using Amazon for their digital advertising… Read More »

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2020 Federal Election Ad Spend Forecast to Reach $6 Billion

15 Aug 2019 13:30


With the US federal elections a little more than a year away, the influx of political advertising is soon to hit full swing. This time around, according to a report by Kantar, campaigns will spend an estimated $6 billion in advertising, with 20% of the total going towards digital advertising. Kantar’s predicted $6 billion figure… Read More »

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Smart TVs Aren’t Just For Watching Video

15 Aug 2019 13:00


More than half (54%) of smart TV owners use their smart TV to stream video weekly, per a report from Hub Entertainment Research. But with all the other capabilities smart TVs offer, what other activities do owners enjoy? More than one-third (37%) of the more than 1,600 smart TV owners surveyed say they stream music… Read More »

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Which Tactics Do Marketers Consider Effective At Different Stages of the Funnel?

14 Aug 2019 13:30


Many marketers could be suffering from leaky funnels, as the majority (82%) of businesses have zero to moderate integration of funnel sections, while only 2% say they have complete integration of their funnel sections. To make matters worse, according to a report [download page] from GetResponse and Demand Metric, 7 in 10 of the more… Read More »

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These Are the Top Industries for US Digital and Mobile Ad Spend

14 Aug 2019 13:00


Mobile advertising should account for about two-thirds (67%) of total US digital ad spend this year, per recent data from eMarketer. The analysis also reveals that the largest portion of mobile’s estimated $87.1 billion ad spend is from retail advertisers. A separate study from PwC, which not only examined current online and offline advertising but… Read More »

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How Direct and Incumbent-Only Brand Shoppers Differ

13 Aug 2019 13:30


Almost half (48%) of US consumers ages 13 and older buy direct (DTC) brands, according to a survey [download page] by the IAB, with the remainder reporting that they stick exclusively to incumbent brands. So, what differentiates direct brand shoppers from incumbent brand-only shoppers? First off, it may be helpful to know how the IAB defines… Read More »

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