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Digital Advertisers Hope to Better Dynamically Segment Audiences

20 Sep 2018 13:30


The vast majority (91%) of advertisers agree to some extent that they put the customer first in all their marketing efforts, according to a survey [download page] conducted by Econsultancy for MediaMath. With that in mind, it’s interesting to look at what advertisers feel will most improve the customer experience in advertising in the coming years.… Read More »

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Young People Are More Favorable to the Advertising and PR Industry

20 Sep 2018 13:00


The general public in the US has traditionally had a dim view of advertising practitioners’ honesty and ethical standards. But that doesn’t seem to have fully translated to the advertising and PR industry as a whole, which seems to be met with more neutrality, according to recent survey results from Gallup. In a survey of… Read More »

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Texting is Now Teens’ Favorite Way to Communicate With Friends

19 Sep 2018 13:30


There have been numerous news articles in recent years comparing teens’ likelihood to spend time together in person today compared to the past. A new report from Common Sense Media [download page] offers data suggesting that teens are communicating less in-person than they used to, and more through digital means. The report – “Social Media,… Read More »

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These Are the Brands Considered Most “Relevant” by Americans in 2018

19 Sep 2018 13:00


The first two companies to hit a $1 trillion valuation are also the most relevant brands in the US. So finds Prophet’s latest Brand Relevance Index, which measures brands across 4 characteristics generally shared by the most relevant: customer obsession; ruthless pragmatism; distinctive inspiration; and pervasive innovation. Those shared traits add up to make brands… Read More »

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CMOs’ Growth Strategies Revolve Around Existing Markets Rather Than New Ones

18 Sep 2018 13:30


CMOs in the US are budgeting more for market penetration than market development, according to the latest edition of The CMO Survey [pdf]. More than three-quarters of spending in the past year has been devoted to growth strategies designed around new and/or existing products and services in existing markets, compared to slightly less than one-quarter… Read More »

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TV Universe Fairly Steady At 119.9 Million Homes for the Upcoming 2018-2019 Season

18 Sep 2018 13:00


After climbing by 1.2 million homes last year, the number of TV homes in the US has grown by just 0.3 million this year, reaching 119.9 million for the upcoming season, according to Nielsen’s latest TV Universe estimates. Some 305.4 million Americans aged 2 and older live in those TV homes, up 0.3% from last… Read More »

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Most B2B Marketers Report Positive ROI… If They Know What It Is.

17 Sep 2018 13:30


B2B marketers are slightly more likely to say they’re perceived as a “cost center” (53%) than as a “revenue center” (47%) within their organizations, according to Bizible’s State of Pipeline Marketing report. That may be due to ongoing difficulties proving ROI, because those that can seem to have positive things to say. Fully 44% of… Read More »

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5 Interesting Points About Amazon Shopping Behavior

17 Sep 2018 13:00


Where is Amazon’s product category dominance highest? And how does Amazon compare with Google in terms of product search share and time from search to purchase? These and several other answers are provided in Jumpshot’s recent Q2 2018 report, “The Competitive State of eCommerce Marketplaces” [download page]. Here are 5 interesting points from the report.… Read More »

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Here’s How People Say Tech Fits Into Their Lives – And Will in the Future

16 Sep 2018 12:30


Want to predict which new technologies will have a chance to gain widespread adoption in the coming years? One way might be to look at how people rely on technology today and might in the future, as revealed in a recent report [pdf] from Intel. The survey from Intel asked 1,000 US adults the extent… Read More »

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Marketers Clearly See Email As The Best Content Distribution Channel

14 Sep 2018 13:00


Websites, blogs and social media are perceived to be effective channels through which to market content to prospective customers, according to a report from Ascend2 [download page]. But none are quite as popular as email, which can be integral to respondents’ content marketing strategies that primarily seek to improve lead quality and conversion rates. The… Read More »

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Will Parents Be At the Forefront of New Tech Adoption?

13 Sep 2018 13:30


Consumers are fairly split on whether emerging technologies will bring improvements to people’s lives or cause just as many new problems as solutions, research from Intel [pdf] has found. Predictably, youth are more enthusiastic about tech than their older counterparts. But there’s one other demographic group that could be at the vanguard of tech adoption:… Read More »

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Pay-TV Cord-Cutting Slightly Eases Again in Q2 As vMVPD Subs Grow, But Losses Are Mounting

13 Sep 2018 13:00


Pay-TV providers continue to face cord-cutting behavior from consumers, but Q2 2018 – just like Q1 – turned out to be slightly less painful again than in the year-earlier period. That’s according to data from the Leichtman Research Group (LRG), which found the major traditional pay-TV services (excluding internet-delivered services) shedding 800,000 subscribers in Q2… Read More »

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What Are Today’s Teens Talking About? 5 Insights.

12 Sep 2018 13:30


Online and offline conversations are estimated to drive almost one-fifth of consumer sales in the US. So as marketers turn their attention to Gen Z, it pays to know what they’re talking about, especially as a new report from Engagement Labs [download page] reveals that they have 35% more product conversations daily than adults ages… Read More »

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Most TV Households Report Having Both A Pay-TV And A Streaming Video Service

12 Sep 2018 13:00


More than two-thirds (69%) of US households have a subscription video-on-demand (SVOD) service from one of the major players, up from 64% last year, 59% in 2016, and 52% in 2015. That’s according to the latest annual survey on the topic from the Leichtman Research Group (LRG), which also finds that cord-stacking remains prevalent, though… Read More »

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Publishers: Don’t Just Focus on Platform Traffic

11 Sep 2018 13:30


Google has well and truly taken the lead over Facebook as a referral traffic source to online articles. But recent data from Parse.ly demonstrates that publishers shouldn’t focus solely on search and social, as they represent only half the story. To give an updated view of traffic referral sources, Parse.ly turned to its Currents product,… Read More »

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People Don’t Like the Idea of Being Linked to Marketing Segments

11 Sep 2018 13:00


Personalization is all the rage these days – with a primary goal being to enable 1-to-1 communication. A new survey from Selligent Marketing Cloud gives one reason why marketers – who are yet to move to individualized campaigns – may want to work on those efforts rather than broader segments. The survey, fielded among 7,000… Read More »

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Three Short-Term Trends From The Latest CMO Survey

10 Sep 2018 13:30


The latest biannual iteration of The CMO Survey [pdf] was recently released, and it contains some interesting – and at times sobering – statistics about the direction of marketing budgets and measurement. Here are 3 takeaways from the report that are noteworthy but maybe a little too early to call meaningful trends. 1. Marketing Budget… Read More »

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Online Sources Growing for Video Content Discovery

10 Sep 2018 13:00


The main ways by which people discover video content haven’t changed much since last year. But as a new report from Nielsen [download page] reveals, online ads and social media platforms are growing in stature as sources of video content awareness. This year one-third of survey respondents ages 13 and older said they use social… Read More »

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B2B Marketers’ Use of ABM Grows

7 Sep 2018 13:30


B2B marketers appear to be integrating account-based marketing into their efforts at a greater rate this year than last, research from Bizible [download page] has found. This year more than one-third (35.9%) of marketers surveyed said that at least half of their marketing is account-based marketing (ABM). That’s up from about one-quarter (25.8%) last year… Read More »

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The Pay-TV Industry is Benefiting from Subscribers’ Inertia

7 Sep 2018 13:00


Cord-cutting is a big story these days – and rightly so. That makes it rare to hear about people who are “loyal” to the cord. But in a new report, GfK provides a reminder that fully 71% of all US consumers not only have a pay-TV service but also have no plans to drop it.… Read More »

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Retail Spending Grows by 5.4% in H1 2018. Where Are Americans Spending More?

6 Sep 2018 13:30


Retail and food service sales grew by 5.35% year-over-year during the first half of 2018, according to unadjusted figures released by the US Department of Commerce. While Americans pulled back their spending at office supplies and stationery stores (-6.7%) and at sporting goods stores (-3%), they appear to be spending more at several types of… Read More »

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US Consumer Spending on Video Games is Soaring This Year

6 Sep 2018 13:00


Consumer spending on the US video game industry hit $19.5 billion in the first half of this year, representing a 40% jump year-over-year, per The NPD Group. If that pace sustains itself over the course of the year, consumer spending growth on video games will more than double last year’s pace of 18%. The NPD… Read More »

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Brands: Avoid These Email Pitfalls

5 Sep 2018 13:30


Email continues to be consumers’ preferred form of brand communication. But that doesn’t mean it’s not without its faults! In a recent study, Adobe breaks down some of the most frustrating aspects of email communications, based on a survey of 1,001 white-collar workers in the US who own a smartphone. Over-Frequency’s Still the Main Complaint… Read More »

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Most Gen Z Shoppers Say They Often Discover Products on Social Media

5 Sep 2018 13:00


Retail marketers continue to focus their energies on Gen Z and Millennial consumers, and new survey results from ViSenze indicate that doing so should include a healthy level of importance attached to social media. That’s because about 6 in 10 Gen Z shoppers (ages 18-23) surveyed said they often discover products through social media platforms.… Read More »

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Advertisers Say Blockchain’s Marketing Potential Is Yet to be Envisioned

4 Sep 2018 13:30


CMOs around the world are excited about the potential for artificial intelligence, machine learning and blockchain to drive more efficient marketing spending. But it’s possible that there are use cases for blockchain that haven’t yet been imagined. At least that’s the view of most advertisers responding to Econsultancy’s Future of Marketing survey [download page]. Before… Read More »

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Connected TV Device Penetration Has Reportedly Tripled Since 2010

4 Sep 2018 13:00


The penetration of internet-connected TV devices – including connected smart TVs, stand-alone streaming devices (such as Roku or Apple TV), connected video game systems and/or connected Blu-ray players – has tripled in US TV homes between 2010 and now, according to recent data from the Leichtman Research Group (LRG). Based on its Q2 survey of… Read More »

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Voice Commerce Might Present A Loyalty Problem for Brands, But Not Immediately

31 Aug 2018 13:30


Voice commerce has the potential to erode brand loyalty, as 85% of people who have used virtual voice assistants (VVA) for purchases have at some point bought the first VVA-selected option instead of the specific brand they requested, according to a report from Digitas [download page]. The study also notes that only one-quarter of VVA… Read More »

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What Could Spur Greater Use of Mobile Wallets?

31 Aug 2018 13:00


Most adults in the US believe that mobile wallets will replace physical ones by 2025, per new research from Synchrony Financial, but data from InfoScout indicates that adoption of mobile wallets remains quite modest. So what could drive more use of mobile wallets? A report from Vibes [download page] asks that very question. In surveying… Read More »

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What’s More Important: Audience or Contextual Targeting?

30 Aug 2018 13:30


Roughly 7 in 10 brand marketers find it difficult to balance audience and context, and it’s not quite as simple as simply trying to achieve both, research from Sizmek [download page] has found. In surveying 522 advertising decision-makers in the US and 3 European countries, Sizmek discovered that targeting both audience and context often has… Read More »

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IM Deemed Most Innovative Communication Method; Email Still Preferred for Brand Contact

30 Aug 2018 13:00


Instant messaging (IM) is the communication method that American employees believe has innovated the most over the past 5 years, according to an Adobe study. But only by a small margin: somewhat surprisingly, traditional stalwart email is in the mix, along with video conferencing and/or video chat. The survey was fielded among 1,001 US white-collar… Read More »

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So People Want Brands to be More Transparent on Social Media. What Does That Mean?

29 Aug 2018 13:30


Transparency has in the past been pegged by consumers as one of the core values that brands should embody. New data from Sprout Social [download page] confirms the importance that adults in the US place on brand transparency, with 86% saying that it’s more important than before. But what exactly does transparency mean, and how… Read More »

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Check Them Out: Google Search Ad Mobile Benchmarks

29 Aug 2018 13:00


Mobile devices are estimated to account for 60% of paid search clicks in the US, with smartphones alone representing at least half. Mobile devices’ share of clicks is particularly influential on Google, so what kind of performance can advertisers expect from their efforts? WordStream dove into its data to provide some benchmarks. Methodology To arrive… Read More »

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Few Facebook Users Say They’re Using Its Watch Service

28 Aug 2018 13:30


It’s been a year since Facebook launched its “Watch” video-on-demand service, which allows users to ad-supported original shows from independent studios. But usage of the service remains “modest,” according to research on the topic from The Diffusion Group (TDG). TDG surveyed 1,632 adult Facebook users to see the extent to which they were aware of… Read More »

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B2B Buyers Complain They Don’t Hear Back From Vendors

28 Aug 2018 13:00


We’ve seen plenty of research from the B2B marketer side about their desire to generate quality leads and their increasing need to meet revenue quotas. So the following statistic might come as a surprise: fully 84% of B2B consumers say they rarely hear back from companies about purchase-related questions they make when buying for work,… Read More »

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Top 15 B2B Marketing Charts of H1 2018

27 Aug 2018 13:30


Want to get up to speed with the latest trends in B2B marketing? Check out the most popular charts with our B2B audience so far this year, with data covering topics ranging from buyers’ expectations from vendors to how B2B marketers are tackling demand generation and the challenges they’re facing. Head on over here to… Read More »

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The Top Facebook Business Pages Are Posting More But Getting Much Less Engagement

27 Aug 2018 13:00


The top 20,000 brands on Facebook aren’t shying away from the platform: in fact, by the second quarter of this year, they had upped their post volume by almost 20% year-over-year, according to an analysis from Buffer and BuzzSumo. But even all the increased competition that more posts bring to the newsfeed can’t account for… Read More »

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Gen Z Seems A Little More Into Snapchat Than Instagram Stories

24 Aug 2018 13:30


Give a slight upper hand to Snapchat over Instagram in the Stories war, if results from a VidMob survey are to be trusted. In its research, conducted among 1,000 16-24-year-olds in the US, VidMob found that Snapchat (73%) edged Instagram (70%) for consumption of Stories. The real gap, though, was in creation of content for… Read More »

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Here’s Just How Powerful the Right Product Recommendations Are…

24 Aug 2018 13:00


Product recommendations that don’t generate any engagement from a site visitor may as well not exist – as they don’t have any real impact. But the right recommendations? Well they result in significant boosts to purchase rates, average order values and even return session purchase rates, according to Monetate’s latest Ecommerce Quarterly report [download page].… Read More »

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Gen X Has Recovered the Wealth It Lost in the Great Recession. Others Haven’t.

23 Aug 2018 13:30


A new analysis from Pew Research Center has found that Gen X is the only generation to have recovered the wealth it lost in the Great Recession. Based on an examination of data from the Survey of Consumer Finances (from the Federal Reserve), the Pew analysis shows that Gen X was the hardest hit by… Read More »

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First-Time Purchases Most Likely to Happen In-Store; Repeat Ones At A Marketplace

23 Aug 2018 13:00


Shoppers are more likely to buy something they’ve never purchased before in a store than at an online marketplace such as Amazon or eBay, according to a study [download page] from Salesforce and Publicis.Sapient. The “Shopper-First Retailing” report found that half of the 6,000 shoppers surveyed online across 6 countries would choose a retailer over… Read More »

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The State of Traditional TV: Updated With Q1 2018 Data

22 Aug 2018 13:30


[By MC Editor, JC Lupis] Well, here we are again, examining the latest quarterly Total Audience report [download page] from Nielsen, this time covering data from Q1 2018. We’ve known for some time now that youth are watching less TV, but are the declines spreading to other age groups? And is there anything new in this… Read More »

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Audience Identity Efforts Stymied by the Duopoly? You’re Not Alone.

22 Aug 2018 13:00


US companies are poised to significantly upgrade their spending on identity solutions in the coming years as they seek to better identify their audience members, according to a report from the ANA [download page] conducted by the Winterberry Group. But they’ll have to overcome a persistent challenge: walled gardens. Currently just 15% of the marketers… Read More »

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Which Market Research Tasks Are Likely to Be Taken Over by AI?

21 Aug 2018 13:30


Nine in 10 market research decision-makers believe that artificial intelligence (AI) will have a significant impact on the industry within 5 years, but most don’t know what that impact will look like, according to a report from Qualtrics [download page]. Even so, they remain largely positive about the types of effects that potentially will come.… Read More »

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CX Leaders Are Looking to Respond to Millennials’ Preferences

21 Aug 2018 13:00


CEOs are having trouble figuring out how Millennials’ needs differ from their other customers’ needs, according to recent research. Now, the 2018 NGCX Benchmark Report finds that different preferences held by Millennials are forcing customer experience (CX) executives to adapt. The survey was fielded among 100 executives with responsibility for customer experience and user experience… Read More »

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Back-to-School 2018: Stats & Research Reference

20 Aug 2018 13:30


Back-to-school (BTS) and back-to-college (BTC) spending are generally forecast to end up strong again this year, according to a number of recent reports. In this article, we’ll briefly summarize spending trends from the NRF’s back-to-school (BTS) survey, which we’ve chosen for consistency with previous years. After that, we’ll pick out a key data point from… Read More »

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Demand Gen Focus Sticks With Lead Quality Over Quantity

20 Aug 2018 13:00


Lead generation strategies are more concerned with the quality than the quantity of leads, according to a new report [download page] from Ascend2. The survey asked 229 marketing influencers – the majority of whom target B2B to some extent – their top priorities for a lead generation strategy, finding more to be focused on improving… Read More »

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Good News. Your Email Campaigns Are Now Reaching 85% of Your List.

17 Aug 2018 13:30


Inbox placement rates are continuing to improve in the US, with an average of 85% of promotional emails from US senders reaching the inbox in the second quarter of this year, up from 77% during the year-earlier period. That’s according to Return Path’s latest annual Deliverability Benchmark Report [download page], which looks at deliverability across… Read More »

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Small Businesses Not Cowed by Emerging Tech Needs; 4 in 10 Likely to Invest in New Digital Platforms

17 Aug 2018 13:00


Rather than seeing the shift to digital technologies and e-commerce as a burden, many small business owners are unfazed and even seeing the disruption as a positive for their business, according to the Q3 2018 Wells Fargo/Gallup Small Business Index [pdf]. In fact, half said that the continuing need to have up-to-date technology and upgraded… Read More »

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The Vast Majority of People Say They’re Shopping Across Channels

16 Aug 2018 13:30


Very few Americans limit their shopping to exclusively online (5%) or offline (10%) channels, according to a report [download page] from Periscope By McKinsey. The survey – which included more than 1,000 US respondents ages 18-70 – found that more than half (56%) shop equally online and offline. It’s still more common for consumers in… Read More »

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The XR Industry Is More Excited About Enterprise Than Consumer Applications

16 Aug 2018 13:00


Virtual reality (VR) and augmented reality (AR) solutions are seeing faster growth with enterprises than consumers, according to an industry study [download page] from VR Intelligence and SuperData. The survey of 595 VR and AR professionals in different functions across the industry has found that many businesses are seeing consumer growth that’s weaker than hoped. That’s… Read More »

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