There has been a lot written about Millennials and Gen Zers, but what about those young adults who fall somewhere in between these two groups? Cuspers, as they have been dubbed, are those 19-25-year-olds who are just starting out in adulthood but have, perhaps, already mastered being consumers. In fact, recent research by Fullscreen reveals… Read More »
The post Who Are “Cuspers” and How Are They Spending Their Money? appeared first on Marketing Charts.
In-person events have been found to be an effective B2B marketing channel across all stages of the buyer’s journey. B2B tech organizations, especially, are seeing the benefits that in-person events bring, with more than two-thirds (69%) planning to increase their events budgets this year, per a report [download page] from Bizzabo. In a survey of… Read More »
The post B2B Tech Marketers Get Results With In-Person Events appeared first on Marketing Charts.
Brands cannot live on a good reputation alone; they need to earn consumers’ trust. Analysis in a new report [pdf] from Edelman shows that while two-thirds (67%) of global consumers say that while a good reputation will inspire them to try a product, they will stop buying that product if they cannot trust the company… Read More »
The post Consumer Trust in Brand Message Grows With Increased Exposure appeared first on Marketing Charts.
In a time when large companies are having substantial fines levied on them for breaching GDPR regulations, it’s important to remember that data privacy isn’t the only area where businesses need to be diligent. Website accessibility is another area covered by regulation, and 2018 saw the number of lawsuits pertaining to website accessibility in the… Read More »
The post The Failure to Make Websites Accessible is Leading to More Lawsuits appeared first on Marketing Charts.
While gamers may be seen as easy targets for ridicule, the gaming industry is nothing to scoff at with 2018 revenues reported at more than $43 billion. Millennials, in particular, are big gamers with a new study [download page] by Nielsen reporting that two-thirds of US Millennials play video games every month. Past research has… Read More »
The post When Millennials Aren’t Gaming, They’re Watching Gaming Content appeared first on Marketing Charts.
While US online retailers don’t see the highest average order values, their customers buy nearly twice as many items per purchase (6) compared to shoppers in other countries (2-3), per a new report from Shopify. Some 14% of global consumers are also repeat shoppers, with 62 million buying from the same store twice. Before exploring… Read More »
The post What’s the Average Order Value for E-Commerce Stores? appeared first on Marketing Charts.
Influencer marketing is still all the rage, with the majority of brands who used influencers last year continuing to do so in 2019. There are several considerations that go into choosing the right influencer for a brand, with nearly all of the more than 250 social intelligence professionals surveyed for a report [download page] from… Read More »
The post Social Intelligence Pros Say Customer Insight is Their Top Objective appeared first on Marketing Charts.
Every generation believes they’ve got one up on the generations that came before them and the youths of Gen Z (the generation born roughly between 1995 and 2010) are no different. For this generation, it’s all about creativity, with a new study [download page] by JWT Intelligence and Snap Inc. finding that half (51%) of… Read More »
Consumers are seeing an improved experience due to shopping technologies and innovations for online (80%), in-store (66%) and mobile (63%) shopping. The use of intelligent automation is not slowing down either, per a new report [download page] for the National Retail Federation (NRF). In two years the majority (80%) of retail and CPG executives foresee… Read More »
The post Consumers Look to Tech to Improve Their Shopping Experience appeared first on Marketing Charts.
Smart speaker ownership is on the rise, albeit slower than expected, and those who own them are becoming more and more comfortable using voice technology. However, smart speaker owners may not know all that their devices truly have to offer, with a new report [download page] by NPR and Edison finding that 7 in 10… Read More »
The post How Do Smart Speaker Owners Discover New Skills For Their Device? appeared first on Marketing Charts.
People around the world are expected to spend close to 8 hours a day consuming media this year, representing an 11% jump from 2014, says Zenith in a new media consumption forecast. The rise of mobile devices is having a large impact on media consumption patterns, per the report, as increasing time spent with the… Read More »
The post Mobile Takes A Bite Out of Time Spent With Traditional Media Globally appeared first on Marketing Charts.
Almost two-thirds of B2B companies are experiencing either profound (20%) or significant (44%) changes in their market conditions and customer behaviors. So how are organizations adapting? A new study [download page] from Econsultancy and Sojourn Solutions examines how marketers and marketing operations, in particular, are managing and adjusting for these changes. On the strategic and… Read More »
The post Some B2B Marketing Processes Have Room For Improvement appeared first on Marketing Charts.
There is no doubt that OTT has made its mark on video viewing in the US and is at least partly responsible for households cutting the cord. However, cable and satellite providers need not feel threatened by OTT, considering that Comscore’s latest The State of OTT report [download page] has found that two-thirds (65%) of… Read More »
The post Pay-TV Viewers Account For Half of OTT Viewing Hours appeared first on Marketing Charts.
Shoppers in the US will spend more on Prime Day this year than they did in 2018. In a survey of Amazon Prime members from Profitero, three-quarters (76%) plan on shopping on Prime Day in 2019, with 56% of those who shopped Prime Day last year saying they plan to spend more this year. Below… Read More »
An exceptional 9% of sales leaders qualify as world-class because they excel in 12 key sales practices. A new study [download page] from CSO Insights reports that these world-class sales leaders have higher win rates, quota attainment, seller retention and revenue plan retainment. So what are these world-class sales practices? First off, how did CSO… Read More »
The post What Are World-Class Sales Leaders Doing That Others Aren’t? appeared first on Marketing Charts.
Businesses are finding that being able to personally engage their customers throughout their buying journey is the way to gain and retain customers. However, to do this, marketers need data and, according to a survey [download page] of more than 150 business professionals by Arm Treasure Data, there are challenges in gaining insights from it.… Read More »
The post Siloes: The Top Challenge To Gaining Insights From Data appeared first on Marketing Charts.
As the wealth gap between affluent Americans and the rest widens, one-third (33%) of American consumers say trusting a brand is important because they are struggling financially and cannot afford to waste any money on a bad purchase. That figure comes from the latest research [pdf] by Edelman on brand trust, which surveyed 16,000 consumers… Read More »
The post Brand Trust Is Becoming More Important: Here Are Some Key Stats And Themes appeared first on Marketing Charts.
Just about one year ago, research showed that the majority of time spent with digital media each month was done on smartphone apps. That shouldn’t come as a surprise, considering a new report from Pew Research Institute revealing that 8 in 10 US (81%) of US adults own a smartphone which is even more than… Read More »
The post More US Adults Own A Smartphone Than Have Home Broadband appeared first on Marketing Charts.
Connected TV devices continue to account for the largest share of video ad impressions, per the latest Video Benchmarks report from Extreme Reach covering Q1 2019. Smartphones, which only a year earlier had accounted for the largest percentage of impressions, are steadily declining in share, cannibalized by connected TV devices. In Q1 2019, connected TV’s… Read More »
The post Connected TV Devices Further Their Lead Over Mobile in Video Ad Views appeared first on Marketing Charts.
While the trust US adults have in the media has experienced a considerable dip in recent years, there are indications that trust in mass media is returning. And yet despite this growing trust, it’s clear that the seemingly steady flow of fake news being shared through social media and other online avenues has changed the… Read More »
The post Americans Are Turning to Reputable Sources For Their News appeared first on Marketing Charts.
Some 64 million US households use OTT, which now reaches two-thirds (66%) of homes with WiFi. Nonetheless, while OTT streaming continues to rise, its growth has slowed, with only 7% year-over-year (y-o-y) growth in March 2019 compared to the 17% y-o-y growth it experienced a year earlier, per a new report [download page] from Comscore.… Read More »
The post OTT Video Penetration Continues to Reach New Heights appeared first on Marketing Charts.
Six in 10 (61%) global commerce businesses say their current business model is under significant or extreme pressure to adapt to changing market conditions and customer behaviors. Furthermore, according to a new Sitecore and Econsultancy survey [download page] of more than 1,200 retailers, CPG/FMCG companies and branded manufacturers, one-third (34%) say that if their model… Read More »
The post What Advantage Do Commerce Companies Have Over Amazon? appeared first on Marketing Charts.
Smartphone ownership in the US has soared in recent years, with a new study by the Pew Research Center reporting that ownership has increased from 35% in 2011 to 81% in 2019. As the use of smartphones increases, so does the percentage of adults who mostly use their phones go online. Indeed, more than one-third… Read More »
The post More Than One-Third of American Adults Rely Mostly on Their Smartphone to Go Online appeared first on Marketing Charts.
Trade shows and other events have been shown to be effective across all the stages of the buyer’s journey, with B2B demand generation marketers saying that in-person events are their best performing top of the funnel tactic. So, how big is the trade show market? PwC has some answers in its latest Global Entertainment &… Read More »
While businesses are always keen to acquire new customers, keeping the ones they have is an expectation for many CMOs. Consequently, a recent study [download page] from Brightback, found that nearly all (97%) of the more than 300 business leaders surveyed from B2B, B2C and hybrid companies say they have made customer retention a top… Read More »
The post How Are Businesses Going About Retaining Their Customers? appeared first on Marketing Charts.
Despite what the song says, video hasn’t kill the radio star. In fact, according to a new report [download page] from Nielsen, more than 270 million Americans ages 6 and older listen to the radio each week. And, with about half of brands agreeing that digital audio is a strong medium for conversion, it’s worth… Read More »
American adults have for many decades spent a significant amount of their time in front of the TV. But growth in the adoption of smartphones across all generations has created competition for TV. Now in 2019, eMarketer forecasts that a key threshold will be reached – that US adults will spend more time each day… Read More »
The post Media Milestone: Time on Mobile to Surpass TV Viewing This Year appeared first on Marketing Charts.
Recent research has found that 4 in 10 marketing professionals are looking into bringing their creative and digital media in-house in order to save money. Among those companies continuing to use agencies, a new survey [download page] of more than 350 marketing leaders from the CMO Council and Worldwide Partners found that only 17% feel… Read More »
The post How Can Marketers and Agencies Improve Their Alignment? appeared first on Marketing Charts.
In a world where now all consumers have to do is say, “Alexa, reorder coffee” and it will be delivered within two days, businesses are seeing the importance of a voice-enabled experience. But it doesn’t mean that all consumers are using voice technology like this. A large proportion of US consumers still do not use… Read More »
The post How Frequently Do US Consumers Use Voice Assistants? appeared first on Marketing Charts.
As ad spend targeted towards kids continues to rise, so does the amount of spend dedicated to digital advertising. New findings [download page] from PwC and SuperAwesome reveals that of the $4.3 billion estimated to be spent globally on kids advertising this year, digital advertising will account for 27%, compared to 22% last year. While… Read More »
The post Traditional Media to Retain Lead in Advertising to Kids appeared first on Marketing Charts.
An overwhelming majority (92%) of marketers consider themselves to be ethical, according to research [pdf] released by Phrasee. But the same research also reveals that one-quarter have been pressured to use unethical marketing tactics at work. Consumers tend to have a dim view of industry practitioners: Gallup surveys consistently show that advertising practitioners are among… Read More »
BrandZ has released its Top 100 Most Valuable Global Brands 2019 report [pdf] showing continued growth in value of the world’s most valuable brands, albeit not at the rate from last year. The report indicates that the value of the top 100 brands grew by 7% in the past year (compared to the 21% jump… Read More »
The US advertising marketplace is expected to grow by 8% (not including cyclical events such as the Olympics and the World Cup) in 2019 and, according to new data from the Standard Media Index (SMI), much of that ad growth will come from small and medium-sized businesses (SMB), who are expected to hike their ad… Read More »
Publicly-listed US companies that experienced a significant crisis lost an average of 15% of their stock value over the period of a year, according to a new study [download page] by Hot Paper Lantern. But the speed and effectiveness of a company’s response makes a significant difference to the outcome over 12 months. Given that… Read More »
The post How Does A Corporate PR Crisis Response Impact Stock Price? appeared first on Marketing Charts.
PwC has issued its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2023. [Editor’s note: If you’re interested in media trends, the 5th annual edition of our Media Audience Demographics report is for you! The report – available for purchase here… Read More »
The post US Online and Traditional Media Advertising Outlook, 2019-2023 appeared first on Marketing Charts.
Customer experience professionals recognize that there are a range of business risks that can result from a poor customer experience, including loss of customers (61.5%) and damage to brand reputation (52.5%). With these two critical factors at stake, a new survey [download page] from Pointillist reveals that 87% of the more than 700 CX professionals,… Read More »
The post What Are High-Performing Customer Experience Leaders Doing That Others Aren’t? appeared first on Marketing Charts.
In the eyes of television advertisers, both linear TV advertising and digital media have room for improvement in order to make them more effective marketing vehicles. But a recent survey [download page] by Blockgraph (a division of FreeWheel) found that, in certain instances, one could benefit from what the other already has. When asked to… Read More »
The post What Would Make Digital Media and Linear TV More Effective for Marketers? appeared first on Marketing Charts.
In recent years marketing technology has become an integral tool for companies looking to boost their Customer Lifetime Value (CLV). Companies recognize that creating an individual experience for each customer requires a broad set of different marketing tools, with a new report [download page] from Econsultancy and RedEye showing that 7 in 10 of the… Read More »
The post Predictive Analytics Drives Significant Uplift in Customer Lifetime Value For Some appeared first on Marketing Charts.
Just over a year ago, B2B marketers reported that one of their biggest challenges was not being able to measure impact across channels – and that the top metric they wanted to use in the next 12-18 months was measuring ROI across channels. One year later, a new Demand Gen Report (DGR) study [download page]… Read More »
The post Here’s A Look At B2B Marketers’ Most Desired Metrics appeared first on Marketing Charts.
Video streaming continues to gain a competitive edge on traditional TV. Earlier this year, a study found that more US consumers subscribe to a video streaming service than to pay-TV. Adding fuel to the fire, now a new report [download page] from the American Customer Satisfaction Index (ACSI) once again reveals that customer satisfaction is… Read More »
The post Pay-TV Services Still Lag in Customer Satisfaction appeared first on Marketing Charts.
US consumers are becoming more diverse, and so are their spending habits – at least to some extent. One thing that all age groups, ethnicities and income levels have in common is that online’s share of their wallet has increased in the past two years, per a new report [download page] from Deloitte. Prior research… Read More »
The post Who’s Dedicating the Largest Share of Wallet Online? appeared first on Marketing Charts.
The average tenure of CMOs at 100 of the most advertised consumer brands in the US experienced a slight drop last year, but remains slightly longer than it was in 2016. That’s according to the latest annual analysis from Spencer Stuart, which also notes a shift towards more gender diversity in the CMO role. The… Read More »
Consumers are still highly influenced by word of mouth (W-O-M) when it comes to trying out a new retailer. A full 45% of consumers say that a friend or family member had recommended the most recent retailer they had purchased from for the first time, per findings from a new report [download page] from Yes… Read More »
Despite reported economic growth in the US in Q1 2019, half of the US population have experienced financial difficulties that have led many to look for ways to save money in order to make ends meet. It turns out that this deal-seeking behavior is not necessarily exclusive to lower-income consumers, with a new quarterly report… Read More »
The post Even Affluents Are Engaging in CPG Deal-Seeking Behavior appeared first on Marketing Charts.
The modern connected customer has concerns and demands that, in some ways, are quite different from what they were before the digital era. So are brands confident in how they serve them? Unfortunately, a survey from CMO Council and Worldwide Partners of more than 350 global marketing leaders has revealed that only one-fifth (20%) of… Read More »
The post Are Marketers Meeting the Demands of the Modern Connected Customer? appeared first on Marketing Charts.
Fully 84% of mobile marketers currently use location data in their marketing and ad campaigns, with that percentage expected to increase to 94% in the future. Mobile is easily the leading channel for location data use – and 5G technology will present even more opportunities for advancement in the channel. But marketers aren’t only looking… Read More »
The post Mobile Marketers to Increase Their Use of Location Data in Emerging Channels appeared first on Marketing Charts.
Retailers are clearly keen on finding new customers, as four in 5 (81%) digital retail leaders say that in 2018 acquisition marketing was among their largest marketing investment priorities, making it the leading investment initiative. This appears to have been a sound investment, as a new report [download page] by CommerceNext and Oracle shows that… Read More »
Three-quarters (76%) of US adults (ages 18 and older) expect businesses to positively impact society instead of just make money. In a new study [download page] of more than 1,100 American adults, Porter Novelli / Cone found that 79% of Americans feel they have a deeper personal connection with companies that share similar values to… Read More »
The post Most Americans Report Being More Likely to Trust A Purpose-Led Company appeared first on Marketing Charts.
The majority (54%) of US adult shoppers agree (43%) or strongly agree (11%) that they are willing to pay more for environmentally friendly products. This apparent willingness to pay a premium for “green” products has increased considerably since the beginning of the decade, per a new issue [download page] of The Checkout by The Integer… Read More »
The post Most Americans Say They’re Willing to Pay More For Environmentally Friendly Products appeared first on Marketing Charts.
Father’s Day spending is estimated to rise from last year’s $15.3 billion to reach $16.0 billion, says the NRF in a new forecast, pushing this year’s total to a new peak. This growth comes despite a slight dip in the percentage of American adults planning to celebrate Father’s Day (76% this year compared to 77%… Read More »
The post Father’s Day Spending Expected to Reach A New High appeared first on Marketing Charts.