Facebook usage in the US continues its steady decline, survey data says. The latest Infinite Dial report from Edison Research and Triton Digital reveals that 61% of respondents ages 12 and older report using Facebook, down from a peak of 67% in 2017. But while Facebook usage is on the decline, Instagram is rising. Facebook… Read More »
The post Facebook’s Popularity Continues to Drop Among US Youth. What Are Zuckerberg’s Plans? appeared first on Marketing Charts.
A majority (64%) of CMOs believe that one of their primary roles is delivering business growth. One of the ways that more than half (55%) of CMOs are boosting this growth is by investing in market penetration, according to the most recent results from The CMO Survey [pdf]. Not only is delivering growth a priority… Read More »
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Spending on marketing analytics is expected to almost double in the next three years, with US CMOs estimating they will be spending 11.3% of their budget on the category by 2022 (vs. 6.6% in February 2019), according to the latest CMO Survey report. Spending optimism appears to be following greater use of analytics. After a… Read More »
The post US CMOs’ Use Of Marketing Analytics Reaches A New High Point appeared first on Marketing Charts.
When it comes to reading content, more B2B marketing professionals prefer to engage in content digitally than in print. So, it’s perhaps not surprising that they are turning to web search to research vendors, according to a report by PathFactory and Heinz Marketing. Some 88% of the more than 200 B2B leaders surveyed said that… Read More »
The post B2B Buyers Prefer Using Web Search to Research Vendors appeared first on Marketing Charts.
Customer experience continues to stay front of mind for many marketers, according to the latest Digital Trends report [download page] by Econsultancy and Adobe. Out of the more than 12,500 B2B and B2C professionals surveyed, a leading 20% of the B2B organizations reported that optimizing the customer experience is their single most exciting opportunity in 2019.… Read More »
The post Marketers’ Single Biggest Opportunity? Look to Customer Experience and Data appeared first on Marketing Charts.
The tide of online audio listening continues to rise. In fact, two-thirds (67%) of Americans aged 12 and older now listen to online audio on a monthly basis and 60% report that they listen to online audio on a weekly basis, according to the newest edition of the annual Infinite Dial report. Online audio refers… Read More »
The post Milestone: More Than Half of the US Population Has Listened to a Podcast appeared first on Marketing Charts.
Technology brands have featured highly in word-of-mouth rankings, but they are losing out top spots to more established firms when it comes to ad awareness, according to the latest data from YouGov BrandIndex. Coming top of the list with its memorable amphibian is insurance firm GEICO, with almost half of US adults (48.4%) being able… Read More »
Brands running video ads on YouTube continue to see good performance in terms of viewability, according to the latest findings from Google. Overall viewability continued to hit 95% in September 2018, matching the level shown in May 2017’s data. Viewability for YouTube video ads far surpassed those on other platforms, per the data, with web… Read More »
The post Video Ad Viewability Update 2018: Benchmarks Across Countries & Devices appeared first on Marketing Charts.
Implementation of artificial intelligence (AI) or machine learning is currently relatively low – but in the next three years, top marketers expect to integrate these technologies to a greater degree, per the latest report [pdf] from The CMO Survey. Among respondents who are currently using AI, some 56.5% said they were using it for content personalization.… Read More »
The post CMOs’ Top Uses For AI: Personalization and Predictive Analytics appeared first on Marketing Charts.
Amazon has for many years been the king of e-commerce by several measures, including brand valuation, where shoppers begin their searches, time spent on e-commerce websites, and even as a place for retailers to spend their advertising dollars. Jeff Bezos is well-known to focus on customer experience, and in previous years Amazon also held on… Read More »
The post Amazon Cedes E-Commerce Customer Satisfaction Crown appeared first on Marketing Charts.
Content remains one of the most effective ways of initiating the buyer’s journey. Indeed, almost half (48%) of the more than 200 B2B marketing leaders who took part in a survey by PathFactory and Heinz Marketing said that their company’s buying process was initiated by someone on their team coming across a prospective company’s content… Read More »
The post B2B Leaders Say Content Spurs Buying Processes. But What Content Turns Them Off? appeared first on Marketing Charts.
Some 15% of US marketing emails fail to reach the inbox, according to an analysis released last year by Return Path. Although this figure is an improvement from 2017’s rate of 23%, marketers can’t afford to rest on their laurels – more so in particular verticals with poorer performance. To address this, Return Path has once again… Read More »
The post Here’s How Marketers Fared in 2018 in the Metrics That Impact Email Deliverability appeared first on Marketing Charts.
If given the opportunity to do it all over again with marketing technology, there are at least a few things marketers would do differently to make it more effective. Coming top of that list, according to a report [download page] from Forrester and Listrak, is having set up a better strategy to measure the success of… Read More »
The post In Hindsight, What Would Retail Marketers Do Differently to Maximize Their MarTech Investments? appeared first on Marketing Charts.
Previous research from Adobe in September 2018 suggested that smart speaker ownership by US adults could reach almost 50% over the 2018 holiday season, but the latest survey from the technology vendor shows that may have been a little optimistic. While this device category hasn’t quite ballooned as predicted, the latest results from a February… Read More »
CMOs in the US are redoubling their brand efforts, according to the latest biannual CMO Survey [pdf]. Indeed, the latest edition reveals that CMOs are expecting their brand spend to rise by 9.3% in the next 12 months, outpacing comparable growth rates for CRM and new product introductions. Investment in brand has increased over the past… Read More »
The post CMOs Upping Their Brand Investments, Seeing Payoffs appeared first on Marketing Charts.
Technology has changed customer expectations for companies in a host of ways, influencing desires for customized experiences and new ways to access products and brands. Marketers are paying attention to how these shifts are affecting customers behavior, according to a survey [download page] of 700 US marketers by ClickZ and Chatmeter. When asked what 5 trends… Read More »
Video ad completion and viewability rates continue to improve even as click-through rates continue in their decline, while connected TV is the device to watch, according to the latest benchmarking data from Extreme Reach. Video Completion Rates Video completion rates (VCR) continued their ascent last year, per Extreme Reach’s figures. Indeed, last year video ads were… Read More »
Global ad spend will again experience healthy growth this year. A new forecast for 2019 has global advertising hitting $616 billion, according to a report [download page] released by WARC – although the projected 4.3% rise this year would be slower than last year’s uplift of 5.4%. The picture for spending on the online ad duopoly continues… Read More »
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Briefing external partners can be a tricky business, particularly when deliverables are of a somewhat subjective nature. But for marketers working with creatives, the working relationship appears to be undergoing some positive improvements despite ongoing challenges, per the results of a report [download page] from InSource and inMotionNow. Almost half (47%) of survey respondents (primarily… Read More »
The post How Are Marketers and In-House Creative Teams Working Together? appeared first on Marketing Charts.
While the stereotype may be that men are more addicted to gadgets – indeed, electronics was the favorite shopping category for men in the last Holiday period – new data from Nielsen illustrates that when it comes to using mobile devices, women are in the lead. Based on an index of handheld device usage, women… Read More »
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Being able to track users across devices is something that advertisers have pursued yet struggled with, lured by the fact that multi-device shoppers are more valuable. But what can be a struggle for digital advertisers has been listed as a top industry opportunity in 2019, according to a survey [download page] from Integral Ad Science… Read More »
The post Top Digital Ad Industry Opportunities and Threats in 2019 appeared first on Marketing Charts.
People would not care if 77% of brands disappeared. However, more than three-quarters (76%) of consumers expect brands to contribute to their quality of life and well-being, according to a new report on meaningful brands from Havas. What exactly is meant by “meaningful brand”? Havas believes that the meaningfulness of a brand is determined by… Read More »
The post Study: Brands Lack the Meaningfulness Consumers Desire appeared first on Marketing Charts.
Not surprisingly, Amazon is far and away the top US e-commerce retailer – but to what extent? A recent analysis from eMarketer finds that at almost half (47%) of total US retail e-commerce sales, it makes up for more than double the combined share held by all the other companies residing on the 2019 top… Read More »
The post These Are 2019’s Top US Retailers by E-Commerce Sales Share appeared first on Marketing Charts.
Brand and performance marketers from across the globe are putting increased emphasis on data for mobile marketing. In fact virtually all (98%) of the more than 540 marketers surveyed for a study [press release] by YouAppi say they have increased their organizational investment in mobile marketing data in the past five years. Marketers are investing… Read More »
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One of the promises of digital technology was to put an end to John Wanamaker’s adage that an unknown half of marketing spend is wasted. So for B2B marketers, it’s not too much of a surprise that less than 4% of those surveyed for a report by Wpromote [download page] plan to reduce their digital… Read More »
Four in 5 marketers believe that influencer marketing is effective. The likely reason, according to a report from Mediakix, is that a majority (89%) say that the ROI they generate from influencer marketing is comparable or better than other marketing channels. Below are some further highlights from Mediakix’s report. 1. Snapchat the Least Important? Instagram… Read More »
Customer experience (CX) is a critical and growing priority for many companies – and it’s making them want to bring their customer data together. Indeed, improving the customer experience is the biggest driver for achieving a single customer view, according to a recent report [download page] from Experian Data Quality. But CX improvements aren’t the… Read More »
Digital advertisers may be recognizing the spending power held by older generations: audience targeting for Boomers (ages 65+ years) increased by 25% year-over-year in the January-October 2018 period, with spending growing faster on this demographic than on several others, according to new data [press release] released by Lotame. A recent study by Epsilon found that… Read More »
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Apparel shoppers in the US are more likely to be buying clothes on Amazon than any other online retailer, according to a recent study. Half (50.7%) of the 2,000 consumers surveyed for the report [download page] from CPC Strategy said they shopped for clothing with Amazon within the last six months, compared to the one-third (33.9%)… Read More »
The post Here Are the Top Reasons Consumers Buy Apparel on Amazon appeared first on Marketing Charts.
Asian-American households continue to have the highest household incomes of any race/ethnicity in the US, according to recently-released figures [download page] from Claritas. Asian and Pacific Islander households in the US have an annual mean income of $116,319, which is 36% more than the national average, per the report. The median annual household income for… Read More »
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Nine in 10 marketers agree that there is a digital skills gap within marketing teams. Indeed, a new study [download page] by Econsultancy of more than 500 marketers found that very few (8%) marketers feel that there isn’t a gap in digital marketing skills. So what skills do marketers believe will be important in the… Read More »
The post What Skills Would Marketers Stake Their Future On? appeared first on Marketing Charts.
After a long run at the top, Apple has ceded its position as the most “intimate” brand to US consumers, with Disney taking over, according to a new study [download page] by brand agency MBLM. The measure on which brands are ranked is based on survey responses from 3,000 US consumers, designed to measure the… Read More »
More than one-third (36%) of US consumers have performed or used visual search when shopping online, a figure that matches the percentage who have used voice search. So finds research from Intent Lab, which also notes that 3 in 5 (59%) of consumers believe that visual information is more important than textual information when shopping online.… Read More »
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It’s not just TV where ad spend is becoming increasingly digital. With smartphones, smart speakers and other devices all able to tune into the airwaves, digital ad revenue on radio continues to see double-digit annual growth rates. And it’s not just large networks – local radio stations saw digital ad spend grow by 15% in 2018,… Read More »
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Nearly two-thirds (65%) of B2C and B2B marketers agree that email is either the most or one of the most important marketing channels available. Return Path’s new report [download page] also reveals that the majority (80%) of marketers surveyed believe that email’s effectiveness is improving or, at least, remaining steady. Even with a high rate… Read More »
The post What Are The Most Effective Email Re-Engagement Campaigns? appeared first on Marketing Charts.
Roughly half (51%) of advertisers are increasing their video budgets. While the average 10% spending increase over the last year is being spent across all video platforms, a study from Advertiser Perceptions indicates that emphasis will be placed on where the largest audiences are. Targeting audiences across the different platforms to catch them at the… Read More »
The post How Advertisers Use Different Video Platforms Across The Funnel appeared first on Marketing Charts.
By some accounts it was a strong holiday season. But after a delay in reporting its holiday season growth estimates as a result of the government shutdown (which curtailed Commerce Department reporting), the NRF’s figures aren’t quite so heartening for the industry. Indeed the figures released last week – about a month later than usual… Read More »
E-commerce CPG sales hit $58.9 billion in 2018, a 35.4% increase from the year before. While these sales only account for 11% of all CPG sales, they represent 64% of total omnichannel growth, according to a new report [pdf] from IRI. Vitamins are the biggest selling e-commerce CPG category, bringing in $7.4 billion last year,… Read More »
The post These Were the Top 10 CPG E-Commerce Categories in 2018 appeared first on Marketing Charts.
Although Sears filed for bankruptcy in 2018, this month saw the retail giant being bought out and the liquidation prevented. So could this be a positive bellwether for the state of retail? Perhaps so, as the National Retail Federation’s 2019 forecast predicts that the industry will indeed see growth. The figures, which are estimated in… Read More »
The post US Retail Sales Forecast to Grow by 3.8-4.4% Again This Year appeared first on Marketing Charts.
The rise of digital ads continues unabated. Internet advertising revenue in the US had the highest Q3 growth rate in a decade with the exception of Q3 2016, according to the latest revenue figures [press release] from the IAB and PwC. Total spending on digital ads in Q3 2018 grew to $26.2 billion, marking a… Read More »
The post US Internet Advertising Revenues Post 22% Y-O-Y Gain in Q3 2018 appeared first on Marketing Charts.
Super Bowl 2019 saw the lowest ratings in 10 years. While the game may not have been as exciting as years past, what about the ads? Which brands fared best in the post-game analyses that continue to roll in? Here’s a look at some of the winners and losers, mostly from research examining the digital… Read More »
Currently more than half (54%) of brands are selling their wares on Amazon, a figure predicted to reach almost three-quarters (72%) within the next 5 years, according to survey results [download page] from Feedvisor. Smart speakers like the Amazon Echo are becoming yet another featured technology in many US households. About one-third (32%) of US… Read More »
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Instagram now accounts for almost 1 in 5 (18% of) marketing dollars spent on Facebook’s properties, according to Marin Software’s latest quarterly benchmark report covering client activity in Q4 2018. The image-centered social network has seen its share of Facebook spend as a percentage double in just a year, up from 9.1% in Q4 2017.… Read More »
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Over the years, mobile technology and data speed have grown faster and more advanced. First, there was 3G followed by 4G, and now the next big thing is on its way — 5G. As 5G makes its way into the market, Verizon has shared insights from both advertisers and consumers. About half (49%) of the… Read More »
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Events are proving to be effective in both the early and late stages of B2B demand generation. In fact, according to a Demand Gen Report study, in-person events lead the pack among demand gen tactics for B2B marketers. More than three-quarters (76%) of survey participants named in-person events as their most successful top of the… Read More »
The post In-Person Events Ranked #1 Among B2B Demand Generation Tactics appeared first on Marketing Charts.
Even though there is evidence that smartphone sales are slowing, that doesn’t appear to be the case for the app economy. In 2017, consumers downloaded 197 billion apps – a figure which is projected to grow to more than 350 billion by 2021, according to statistics cited in a recent Forrester report [download page] produced with… Read More »
The post What Are The Top Perceived Benefits of Programmatic In-App Ads? appeared first on Marketing Charts.
Amazon is giving the duopoly that is Google and Facebook a run for its money when it comes to digital ad spend, though it has plenty of catching up to do. Yet retail advertisers are starting to allocate more of their ad budgets to Amazon, according to a recent survey [download page] from Nanigans. Currently, respondents… Read More »
While TV devices have often been seen as a form of ‘traditional’ media by marketers, the reality is that some three-quarters of US households have an internet-connected TV. So what are viewers actually using their TV screens for? Analysis by TiVo [download page] provides some insight, showing that even with new-fangled technology, viewing habits haven’t… Read More »
Social media often gets a bad rap, most notably for its contribution to the spread of false information and the misuse of user data. But despite this, even with all the negativity surrounding it, Sprout Social reports [download page] that the majority (91%) of consumers they interviewed still believe that social media has the ability… Read More »
The post New Stats: How People Want to Engage with Brands on Social Media appeared first on Marketing Charts.
More than half (52%) of both marketers and marketing agencies are expecting to see marketing spend increase somewhat or significantly in 2019. But for marketers, this percentage is lower than last year’s 60%, according to recent survey data [download page] from RSW/US. It may be due to this slight decrease in marketers’ confidence regarding spending –… Read More »