[Sponsored by Yes Marketing] 47% of consumers say email is their preferred channel for brand communications, yet over the last quarter, active subscribers in brands’ databases declined by 16.7% and new subscribers fell by 24%, according to a new analysis from Yes Marketing. Read this report, based on analysis of over 6 billion emails to… Read More »
The post [Email Benchmark Report] Mobile, Database and Purchase Metrics appeared first on Marketing Charts.
While there has been ample talk about culture in the context of hiring talent, buyers are also attracted to companies that care. This is according to a new survey of 30,000 consumers conducted by Accenture Strategy [download page] that examines attitudes across 35 countries. When asked what attracts buyers to buy from certain brands (excluding… Read More »
The post Company Culture and Transparency Rank High in Attracting Customers appeared first on Marketing Charts.
It’s well known that live TV audiences are generally “graying” – as older adults remain wedded to traditional TV and youth gravitate towards digital platforms. New data from Nielsen provides more evidence as to the differing age profiles of video viewers, with live TV viewers having a median age substantially older than other platforms. According… Read More »
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The more followers an Instagram business page has, the more likely it is to include video in its mix of post types, according to a study from Quintly. As part of its report, Quintly analyzed more than 8.9 million posts during the Q1-Q3 2018 period from more than 44,400 profiles ranging in size from 0-1k… Read More »
The post Videos Get More Interactions Than Images, And Other Instagram Benchmarks appeared first on Marketing Charts.
Influencer marketing content can certainly hold sway over consumers, in particular youth, but it doesn’t appear to have nearly the same power as a recommendation from a trusted friend or family member. In fact, a recent study from SurveyMonkey finds that US consumers are more than 5 times as likely to have made a big… Read More »
The post The Purchase Influencer Hierarchy: Friends & Family > Online Influencers > Celebrities appeared first on Marketing Charts.
A majority of online consumers around the world claim to buy entertainment (61%) and service (56%) categories more often online than in-store. And while fewer (38%) say they buy durables such as fashion, IT/mobile and electronics more often online, that still outweighs the share (22%) that buy them more in-store, according to a Nielsen study… Read More »
The post The Top 5 Most Popular Categories Purchased Online Are… appeared first on Marketing Charts.
Almost two-thirds of local marketers (64%) agree that Google is becoming the new “homepage” for local businesses, according to The State of Local SEO Industry Report 2019 [download page] from Moz. Within that environment, it makes sense that local marketers are interested in learning more about organic SEO as well as new Google local features.… Read More »
The post Local Marketers to Focus More on Organic Search As Most Feel Google is the New Local Biz “Homepage” appeared first on Marketing Charts.
Roughly 8 in 10 marketers around the world agree that it’s essential for digital campaigns to drive a direct correlation with business results such as online and offline sales, and a near-equal percentage also agree that the ability to meet business objectives positively impacts assigned marketing budgets. So reveals Xaxis in a report [pdf] that… Read More »
The post Here’s How Marketers Are Evaluating The Success of Their Digital Display Ad Spend appeared first on Marketing Charts.
Another quarter, another rise in US out-of-home (OOH) ad spending. This time OOH ad revenues grew by 3.8% year-over-year during the third quarter, per the Outdoor Advertising Association of America (OAAA), as the sector continues to roll on for closing in on a decade now without a single quarter of decline. For the year-to-date, industry… Read More »
The post US Out-of-Home Ad Spend Rises Again in Q3; Digital Fuels Growth Worldwide appeared first on Marketing Charts.
Video marketers continues to be viewed enthusiastically by marketers, with 83% reporting that video content is becoming more important to them, according to the latest “State of Video Marketing” report [download page] from Demand Metric and Vidyard. As a naturally engaging medium, marketers are also using video content across more than just video platforms such… Read More »
Slightly more than half of agency leaders are reporting both revenue (56%) and profit (55%) growth for 2018, and even more (79%) are confident in more profitable growth in 2019, according to the latest annual Global Digital Outlook from the Society of Digital Agencies (SoDA), which teamed up with Forrester Research to produce the report.… Read More »
Video is an increasingly popular content channel for marketers, as branded video has a high impact on consumers’ purchase decision-making. For brands looking to reach video consumers, new data from the Pew Research Center highlights the importance of YouTube as a primary destination. The platform has grown in overall popularity in recent years. Pew’s report… Read More »
The post YouTube Is A Very Important Source of How-To Videos For More Than One-Third of the Adult Population appeared first on Marketing Charts.
The slow, seemingly inexorable rise of programmatic trading continues. At least that’s the takeaway from a new Zenith forecast, which at the same time has revised downward its outlook for programmatic as a result of new privacy regulations and greater advertiser investment in infrastructure and data to increase programmatic efficiency. Zenith expects that 62% of… Read More »
The post Programmatic Expected to Near Two-Thirds of Global Digital Media Spend appeared first on Marketing Charts.
More than one-third (36%) of CMOs around the world believe that their role has changed in the past few years to drive more overall business growth, with one-third likewise feeling that their role has significantly gained in importance. So finds The Trade Desk in a new report [pdf] produced in partnership with Forbes Insights, which… Read More »
The post Are CMOs and Management In Alignment on Marketing’s Goals and Expectations? appeared first on Marketing Charts.
Technology brands continue to dominate the list of America’s most valuable, according to the second annual BrandZ Top 100 Most Valuable US Brands report [pdf]. However other sectors are making inroads with faster brand value growth year-over-year, particularly Entertainment brands such as Netflix. This year’s list sees a new leader, Apple, which enjoyed a 13%… Read More »
The post The US’ Most Valuable Brands: Tech Dominates, Entertainment Rises appeared first on Marketing Charts.
With Thanksgiving weekend and Cyber Monday (mercifully?) behind us, shopping results are coming out from several sources. Although the precise figures differ from one source to the next, it seems that yet again the key takeaways include a new record for e-commerce spending on Cyber Monday and more gains in mobile commerce. The following recap… Read More »
Almost half of US adults (45%) agree that their mobile device is quickly becoming their most important shopping tool, marking a considerable jump from last year, when fewer than one-third (29%) felt that way. So finds GfK in its latest FutureBuy study [download page], which surveyed 1,000 adults in each of 35 countries. The prevailing… Read More »
The post Mobile Devices Becoming the Most Important Shopping Tools for More US Consumers appeared first on Marketing Charts.
Older Americans are catching up in terms of smartphone penetration in the US, according to the latest annual mobile consumer survey from Deloitte [download page]. Some 74% of adults over the age of 55 now own a smartphone (up from 67% last year), making them the fastest-growing group in terms of smartphone ownership. This figure… Read More »
The post Almost Three-Quarters of Americans Over 55 Now Own A Smartphone appeared first on Marketing Charts.
The global online fashion market is predicted to reach $765 billion by the year 2022, a projected increase of $281 billion, or 58%, from this year. In fact, in 4 years, 36% of total fashion retail sales are expected to occur online, up from 27% this year, according to a recent forecast [report page] from… Read More »
CMOs in North America and the UK now spend more on marketing technology than on any other resource area, declares Gartner in its latest annual CMO Spend Survey. This year, the more than 600 senior marketers surveyed estimated spending an average of 29% of their marketing expenses on marketing technology, up from 22% last year.… Read More »
The post MarTech Is Now CMOs’ Biggest Resource Spend, Plus 4 Other Budget Highlights appeared first on Marketing Charts.
On average, 56% of new subscribers remain on program emails lists after their first twelve months, meaning that close to half churn within the first year of being on a list, according to a recent study on subscriber engagement [download page] from Return Path. The headline figure hides a great deal of variance in the… Read More »
The post Email Benchmarks: Almost Half of New Subscribers Churn Within A Year appeared first on Marketing Charts.
There’s a new leader atop the US brand advocacy rankings and it’s not Amazon. This year Band-Aid moves to the top of YouGov’s latest annual rankings as the most likely to be recommended by its customers from a list of 1,630 brands. Band-Aid moved up from the #2 spot in last year’s rankings, overtaking USAA,… Read More »
The post The 10 Brands Topping the US Customer Advocacy Rankings in 2018 appeared first on Marketing Charts.
Roughly 9 in 10 US adults say they shop at various types of discount retailers, according to recent survey results released by the NRF. The study indicates that the appeal of these value retailers extends across demographic groups, including Millennials (93%) and Gen Z consumers (93%). The allure of a bargain – a key reason… Read More »
The post Discount Stores Find Strong Appeal With Consumers Across Age Groups and Income Levels appeared first on Marketing Charts.
Two-thirds of adults in the US say that trust in a brand has a great deal (31%) or a lot (37%) of influence on their decision when making a big purchase, reports SurveyMonkey in recently-released research. Adults in the US aren’t alone in the importance they place on trust: a majority of respondents in the… Read More »
Pay-TV penetration is gradually falling every year from its peak in 2010, and streaming services likely have a large role to play. New data [pdf] from The Hollywood Reporter (THR) and Morning Consult reveals that among people who stopped subscribing to a cable or satellite TV service, the ability to access all the content they… Read More »
The post Where Pay-TV Measures Up – And Doesn’t – With Streaming Services appeared first on Marketing Charts.
It’s the era of peak TV, and it looks like Netflix is winning the content wars over traditional TV. In its latest annual Conquering Content study [excerpt download page], Hub Entertainment Research finds that TV viewers are becoming pickier about the shows they try, and identify fewer shows as being among their favorites. But here’s… Read More »
The post Milestone: Netflix Tops Live TV As The Destination For Viewers’ Favorite Shows appeared first on Marketing Charts.
Online advertising revenues in the US reached $25.6 billion in the first half of 2018, with mobile accounting for 63% of the total, according to the latest revenue report from the IAB and PwC. This represents an overall increase of 23.1% year-over-year. Behind this headline number, there are some other trends worth noting. Here are… Read More »
The post Mobile’s Now Up to Almost Two-Thirds of US Digital Ad Spend appeared first on Marketing Charts.
Smartphones reached a new milestone in this past quarter, declares Ooyala in its latest quarterly Global Video Index [download page]. For the first time in Q2 the devices exceeded a majority share of all digital video plays worldwide, hitting 52%, representing solid growth year-over-year (from 46% in Q2 2017) and well above the previous high… Read More »
The post Smartphones Are Now Responsible For the Majority of Global Digital Video Plays appeared first on Marketing Charts.
Favorable economic conditions aren’t blunting consumers’ appetite for private label products. In fact, 83% of adults surveyed by IRI [pdf] in Q3 2018 reported buying private label products to save money, while 73% said they try new, lower-priced brands to save money. Both figures remain basically unchanged from the year-earlier period. Private label shopping appears… Read More »
The post Private Label Purchase Intent, Value Perception Remain High appeared first on Marketing Charts.
Some 71% of organizations – primarily based in the UK and Europe – undertake some form of personalization in their marketing activity, according to the latest Optimization Report [download page] (previously Conversion Rate Optimization Report) from Econsultancy and RedEye Optimisation. That 71% represents an uptick from 62% last year, and is the highest level reported… Read More »
The post Personalization Grows More Common; 8 in 10 Report Uplift From Their Efforts appeared first on Marketing Charts.
Corporate marketers use event data to improve event portfolios and experiences in a variety ways, according to a study from Freeman and Chief Marketer. But as the Freeman Data Benchmark Study [download page] illustrates, event data and KPIs are also being used to inform wider marketing strategies and planning. The survey – which received responses… Read More »
Amazon Advertising Platform (AAP) has edged ahead of Google DoubleClick Bid Manager as the most commonly used demand-side platform (DSP) among marketers and advertisers, with 41% using the former as opposed to 35% the latter. That’s according to Advertiser Perceptions, which notes that the two were tied at 38% usage in the previous survey conducted… Read More »
The post Programmatic Advertisers Grow More Worried About Fraud, Turn to DSPs With Proven Track Records appeared first on Marketing Charts.
Pay-TV penetration in the US continues its decline, though it’s by no means a drastic drop. The latest annual survey figures from Leichtman Research Group (LRG) indicate that 78% of TV households in the US subscribe to some type of pay-TV service. That’s down only a point from last year, but still represents a 10-point… Read More »
The post Pay-TV Penetration Continues Its Slow Descent From 2010’s Peak appeared first on Marketing Charts.
Consumers value cash for their loyalty over other loyalty schemes, according to a study [report download] from Dosh. Of the 3,000 US consumers surveyed, 83% feel rewarded when receiving cash back (31% of the whole sample feeling very rewarded and 52% a little rewarded). By contrast, around half (49%) of respondents from the same study… Read More »
The post Cash Back is the Most Popular Type of Loyalty Scheme for Consumers appeared first on Marketing Charts.
Eight in 10 digital marketers are feeling greater pressure this year than last to meet acquisition and revenue goals, and many feel that they’re “running on a never-ending hamster wheel.” So finds SheerID in a survey [download page] fielded by WBR Insights among leaders of customer acquisition hailing mostly from B2C companies generating at least… Read More »
The post B2C Marketers Try to Stand Out From the Crowd to Acquire Customers appeared first on Marketing Charts.
Nearly half (47%) of the content created by B2B marketers in 2018 was created for the early stage of the buyer’s journey, according to a recent study [PDF] from the Content Marketing Institute. Creating content targeted at the top of the funnel aligns with the reasons given by survey respondents as to why they use… Read More »
[Sponsored by Return Path] Email marketers have had a busy year. With GDPR coming into effect and mailbox providers like Gmail, AOL, and Yahoo making changes to their platforms and infrastructure, there has been no shortage of challenges. Even with all of these changes, overall deliverability is improving. Globally inbox placement has risen five percentage… Read More »
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Broadband consumers in the US are as likely to not mind advertising on TV (36.7%) as they are to dislike it (36.5%), according to a Q3 2018 survey from Ampere Analysis. The relative acceptance of advertising on TV among consumers in the US (and UK) stands in contrast to respondents in other countries, who tend… Read More »
The post US Consumers’ Attitudes Split on TV Advertising; No Effect Seen on Service Choice appeared first on Marketing Charts.
Most marketers today are working on implementing necessary marketing technologies at their organization, according to a new Ascend2 report [download page], which finds that their martech strategies revolve primarily around increasing ROI and improving marketing efficiency. But while marketers are confident that their strategies will put them on the path to success, they are facing… Read More »
The post B2B Marketers Are Having Difficulties Implementing Analytics Technologies appeared first on Marketing Charts.
Video marketing has been growing in popularity in recent times, and new statistics from a Brightcove study provide some reasons why that’s the case. Fully three-quarters (76%) of the almost 4,500 adults surveyed in the US, UK and Australia report having made a purchase after viewing a marketing video. The results bring to mind earlier… Read More »
The post 85% of Millennials Say They’ve Made A Purchase After Viewing A Marketing Video appeared first on Marketing Charts.
Amazon is poised to become the third-largest advertising platform in the US this year, and new survey results [download page] from Third Door Media indicate that marketers have plans to dedicate more of their budgets to it in the coming year. Of the 681 digital marketers and advertisers surveyed for the report, about half (49%) are… Read More »
The post Digital Marketers Forecast Increased Spend on Amazon Ads, But Challenges Remain appeared first on Marketing Charts.
Some 44% of consumers across the US, UK and Australia say they’ve abandoned a customer feedback survey without completing it, according to a recent study from Medallia [download page]. The report suggests that survey design – and the channels through which feedback can be transmitted – are areas of potential improvement. Easily the most common… Read More »
The post Almost Half of Consumers Report Having Abandoned A Customer Feedback Survey. Why? appeared first on Marketing Charts.
Beating out the likes of Facebook, Amazon and Microsoft, Google tools are more prevalent in large, high-performing SaaS businesses. Their products, Google Tag Manager, Google Analytics and G Suite are the top 3 tools used by SaaS businesses, according to a study by Drift [PDF] of the 100 companies featured in the Forbes’s “Cloud 100”.… Read More »
The post Google Owns the Three Most Popular Tools For Leading SaaS Businesses appeared first on Marketing Charts.
Fully 71% of C-suite executives around the world believe that artificial intelligence (AI) will be a game-changer for economic growth and competitiveness, according to a report from A.T. Kearney [pdf]. That type of optimism surrounding emerging technologies is apparently quite pervasive, according to separate results from the study. Asked to identify their top-3 external environment… Read More »
The post C-Suite Execs See Tech Disruption As More Opportunity Than Threat appeared first on Marketing Charts.
User acquisition is the primary goal of app marketers, although retention is certainly a challenge that also needs to be overcome. So how are app developers and marketers going about encouraging downloads? The 2018 App Marketing Survey from The Manifest finds that social media is the marketing channel that is relied on the most. The… Read More »
The post Mobile App Developers Say Social Media’s Their Primary Marketing Channel appeared first on Marketing Charts.
B2B marketers continue to largely prioritize traditional demand generation over account-based marketing (ABM) efforts, although the trend seems to be towards greater integration of the two, according to a Demand Gen Report (DGR) study [download page]. This year 38% of respondents reported having integrated their demand gen and ABM processes to streamline marketing efforts, up… Read More »
The post B2B Marketers Increasingly Integrate Traditional Demand Gen and ABM Processes appeared first on Marketing Charts.
Marketers are prolific adopters of technology, but it appears that the companies they work for do not understand the external costs of connecting it all. This is according to findings from a new study [download page] from Sitecore and Econsultancy. Close to half (47%) of the marketers surveyed report that their company has a poor… Read More »
The post Companies Struggle to Understand the External Costs for Marketing Technology appeared first on Marketing Charts.
The frequency with which US consumers make purchases online is growing, says Pitney Bowes in its 2018 Global Ecommerce Study [pdf]. Indeed, 30% of US respondents this year report shopping online at least weekly, a considerable uptick from 19% last year. What’s clear from the results is that it’s not only youth who are the… Read More »
The post Parents Are Active Online Shoppers, Subscription Box Service Customers appeared first on Marketing Charts.
National TV advertising spending stood at $45.5 billion during the 2017-2018 Broadcast Season when excluding the impact of the Winter Olympics and World Cup, with that figure unchanged from the previous year, reveals Standard Media Index (SMI) in recently-released data. For now, TV ad revenues are staying steady despite digital advertising’s continued encroachment and declining TV… Read More »
The post National TV Advertising Revenues Remained Flat During the 2017-2018 Season appeared first on Marketing Charts.
Snapchat has reigned supreme as teens’ favorite social platform for a couple of years now, according to Piper Jaffray’s semi-annual teen surveys. But Snapchat’s rise may be cooling off, and Instagram may be seeing renewed interest from teens, per the latest results. Asked their favorite social media platform, almost half (46%) of the 8,600 teens… Read More »
The post Latest Teen Survey: Instagram Looks Like It’s Gaining Ground on Snapchat appeared first on Marketing Charts.