2019 was another good year for the US music industry with total album equivalent consumption growing 15% year-over-year (y-o-y) to reach 785 million. This rise was bolstered by continued impressive growth in on-demand streaming (audio and video), which hit a new record high, per Nielsen’s Year-End Music Report [pdf]. On-demand streaming consumption reached 1.15 trillion… Read More »
Consumers are searching for convenience more than ever, with 83% of shoppers saying that convenience while shopping is more important today than it was 5 years ago. But where do they want more convenience while shopping? A new report from the National Retail Federation (NRF) offers some insights. Nearly two-fifths (38%) of shoppers say that… Read More »
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Since its acquisition by Facebook in 2012 (widely hailed as an excellent strategic acquisition), Instagram has enjoyed a steady rise in popularity and users. However, a new forecast from eMarketer suggests that Instagram’s user growth might plateau in the near future as older adults are slow to adopt the platform. The number of Instagram users… Read More »
About three-quarters (74%) of US households now have at least one subscription streaming video service. As services like Netflix and Amazon Prime continue to see their subscription numbers grow, is there a limit to how much people are willing to pay for such services? Here’s what a recent survey [download page] from The Trade Desk… Read More »
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In their push towards digital marketing and advertising, marketers seem to be setting priorities that direct them more to digital than traditional forms of media, results from a new Nielsen report [download page] indicate. For example, respondents cited audience targeting – for which digital is highly touted – as their top campaign priority this year.… Read More »
The post What Are Marketing Campaign Priorities This Year And How Do They Drive Paid Media Spending? appeared first on Marketing Charts.
The majority of Americans say they do not have much (29%) or any (25%) trust that corporate America will do what is right. Yet about three-quarters (74%) say they trust individual brands to deliver consistently on what they promise, and more than half say that a brand has to do something wrong before they lose… Read More »
The majority (66%) of US homes with WiFi have an OTT device and OTT ad spending has been a hot topic for some time now. However, per a new report [download page] from Nielsen, marketers are encountering some obstacles that have slowed their adoption of OTT as an advertising platform. One of the biggest obstacles… Read More »
The post OTT Advertising May be Hot, but These Obstacles Remain appeared first on Marketing Charts.
The California Consumer Privacy Act (CCPA) took effect at the beginning of this year. With it came more stringent privacy protections for California residents as well as potential changes to the way businesses that do business in or have customers in California obtain and use personal data. But how prepared are companies for these changes?… Read More »
With another CES well in the rear-view mirror, it’s worth taking a look at what’s ahead – and it seems to be a rosy outlook for consumer tech. To wit, the Consumer Technology Association (CTA) recently forecast a record-breaking year for the industry, with close to 4% year-over-year growth and $422 billion in retail revenue.… Read More »
Once again this year, advertising professionals rank among the least trusted professionals in the US. The most recent Gallup report on honesty and ethics in professions puts advertising practitioners, along with insurance salespeople and Senators, tied for 3rd from the bottom of the rankings in trust, just above members of Congress and car salespeople. Only… Read More »
The post Americans Continue to Rank Advertising Professionals Low in Ethics and Honesty appeared first on Marketing Charts.
Although advertisers were planning to spend more on newer video ad formats like 6-second ads in 2019, the tried and true 30-second format appears to still prevail, according to a recent video benchmark report [download page] from Extreme Reach. A Growing Share of Digital Video Ads Are 30 Seconds in Length Two-thirds (66%) of video… Read More »
Americans remain split when it comes to how their feelings about big business. Only slightly more than half (52%) of the more than 1,500 US adults surveyed in late 2019 for a report by Gallup said they have a positive overall view of big business, representing a small increase from 2018 (50%). In the past… Read More »
More than two-thirds (67%) of adults from across the globe say they have higher expectations for brands than they did in the past, with 7 in 10 US consumers (71%) saying that poor customer service frustrates them more than it used to. These higher expectations go deeper than customer service, as the majority of consumers… Read More »
The post Consumers Find It Harder to Trust Companies – But Are They Being Hypocritical? appeared first on Marketing Charts.
There’s been a lot of talk about Millennials, from what influences their purchasing habits to which technology they prefer to use for online shopping. But as more Millennials become parents, how is their use of technology changing? Here’s what a Fullscreen survey of 1,500 respondents ages 13-37-years-old discovered. First off, Millennial parents (dubbed “Parennials” by… Read More »
[Sponsored by Return Path from Validity] Nearly one in four emails sent ends up in the spam folder, never to be seen or opened by your intended recipient. Most of the time, this is due to poor sender reputation. Sender reputation is used by mailbox providers to evaluate how trustworthy you are as a sender… Read More »
Marketers and agencies involved in media brand selection have reported another good year, with the majority saying the marketing or advertising they have done for their company or their clients this past year was somewhat (67%) or very (25%) successful. But what factors attributed to this success? Here’s what a survey by Advertiser Perceptions of… Read More »
The post Media Touted As A Leading Factor in Marketing and Advertising Success appeared first on Marketing Charts.
The number of middle-class and affluent Chinese consumers has increased dramatically in the past several years with almost half (49%) of the urban population in China coming from households with an annual disposable income of 138K renminbi (approximately $19.9K) or more in 2018 (compared to about 8% in 2010). The growth of the middle class… Read More »
The post Lower-Tier Cities Act As the Consumer Spending Growth Engine in China appeared first on Marketing Charts.
When it comes to goals for email marketing strategies in 2020, two of the key priorities marketers hope to achieve are to increase sales revenue (59%) and to boost the number of leads generated (49%). But these are only two factors in marketers’ quest to make email marketing more effective, according to the latest report… Read More »
The pay-TV and subscription video on-demand (SVOD) markets continue to move in opposite directions, to the point where the number of households with SVOD services has reached near-parity with those who subscribe to pay-TV services. So finds research from the Leichtman Research Group (LRG). Three-quarters (74%) of US households surveyed in late 2019 reported having… Read More »
The post More Than Half of US Households Have Both A Pay-TV and An SVOD Subscription appeared first on Marketing Charts.
More than two-thirds (67%) of US mobile owners report that they do not download apps. But how often are those who do download apps using them – and what are app marketers doing to keep users engaged? Here’s what a new report [download page] from Liftoff reveals. Historically, marketers have found it a challenge to… Read More »
The post Are App Marketers Spending Enough on User Retention? appeared first on Marketing Charts.
Although the 50 largest global brand profiles on Instagram and Facebook published more posts on Facebook, Instagram saw a significantly higher number of interactions during the third quarter of 2019, per a recent report [download page] from Socialbakers..With Instagram being the place for engagement, it’s worth looking at the industries that are making a mark… Read More »
The post Fashion Accounts for the Dominant Share of Instagram Interactions, but E-Commerce Is On the Rise appeared first on Marketing Charts.
In a time when negative information about a brand, whether factual or manufactured, can travel quickly, brands are expected to act swiftly and effectively to a crisis. Indeed, a recent report [download page] from Crisp finds that two-thirds of consumers say they are unlikely to shop with a company after it experiences a crisis and… Read More »
The post Consumers: Brands’ Response to a Crisis Influences Loyalty appeared first on Marketing Charts.
For years credit unions have enjoyed a higher level of customer satisfaction than retail banks in the US. This trend changed in 2019 when, according to customer satisfaction data [download page] from the American Customer Satisfaction Index (ACSI), retail banks surpassed credit unions for the first time. Measured on a scale of 0 to 100,… Read More »
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American adults are spending more time than ever with media. Yet as media channels proliferate, it has become increasingly important to determine where target audiences are spending their time. In this article, we highlight 3 key stats about online media audiences from our latest Media Audience Demographics study. For marketers looking to reach key groups… Read More »
The post The Demographic Make-Up of Online Media Audiences: 3 Surprising Takeaways appeared first on Marketing Charts.
The growing emphasis that companies put on optimizing customer experiences may be paying off for many industries, with only 7% of customers across 20 industries reporting they had a bad customer experience with a company in the previous six months. Nonetheless, those companies that deliver a poor customer experience are likely to pay with decreased… Read More »
Although music streaming apps such as Pandora, Spotify and Apple Music can be accessed across a number of different devices and platforms from desktops to the mobile web, recent data from Comscore shows that listening through mobile apps accounts for the overwhelming share (96.9%) of time spent by listeners. For advertisers looking to reach audiences… Read More »
The post Ad-Supported Music Streaming is a Growing Opportunity for Advertisers appeared first on Marketing Charts.
As many people use the New Year as a time to set healthy resolutions, a fair proportion are likely to be using digital technology to help them. A survey by Gallup reveals that nearly half (45%) of Americans have at least tried digital health products such as fitness trackers or mobile health apps. Indeed, 1… Read More »
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Customer experience professionals with advanced CX management in place are almost 4x as likely as those without to have exceeded their department’s top business goal by a significant margin in 2019. So these “CX leaders” are probably worth an examination. Adobe’s latest Digital Trends report [download page], produced in collaboration with Econsultancy, provides some insight… Read More »
The post Which Digital Areas Will CX Leaders Prioritize This Year? appeared first on Marketing Charts.
Adults in the US spend significant amounts of time with media each week. However, figures from Nielsen show that American women spend on average 5 hours more per week (72.5 hours) across media as a whole than American men (67.5 hours). Given the fact that traditional TV viewing is trending down overall, it might be… Read More »
The majority (62%) of Americans feel it is not possible to go through their daily lives without having their data collected by companies. Added to that, 8 in 10 (81%) feel that they have little control over the data that companies are collecting, per a new survey from the Pew Research Center. Among the more… Read More »
The post 7 in 10 Americans Feel Their Personal Data Is Less Secure Than 5 Years Ago appeared first on Marketing Charts.
Nine in 10 consumers (91%) say that a positive review makes them more likely to use a business, and the vast majority (82%) report reading such reviews at least occasionally. When judging a local business on reviews, the two most important factors consumers pay attention to are recency and overall star rating, per a recent… Read More »
The post Here’s What Consumers Pay Attention to When Judging a Local Business by Its Reviews appeared first on Marketing Charts.
The final tally for US TV ad spending in 2019 is expected to be at the lowest level it has been in 8 years, down 6.6% year-over-year to total $60.5 billion. In the meantime, the portion of US advertising spend held by online display (which encompasses social media, online video, content and banner advertising) is… Read More »
The post Online Display Estimated to Have Overtaken TV in US Ad Spend appeared first on Marketing Charts.
Among the many tools that businesses use, CRM platforms are among the most frequently leveraged technology solutions. One of the key benefits is the potential of CRM to assist in creating a single customer view, so it comes as no surprise a survey [download page] by Bluewolf shows that more than three-quarters (77%) of marketers… Read More »
Although digital media is all the rage and heavy on the minds of advertisers who are trying to keep customers engaged across the variety of digital channels available, traditional channels have not been abandoned by either consumers or advertisers. In this article, we highlight 3 key stats about traditional media audiences from our latest Media… Read More »
The post Here are 3 Stats About Traditional Media Audiences to Keep in Mind in 2020 appeared first on Marketing Charts.
With three-quarters of their customer base being under the age of 55, direct-to-consumer (D2C) brands have a particular appeal with younger generations. But how are D2C brand reaching these younger customers? Here’s what a recent report [pdf] from the IAB found. As it turns out, D2C brands are using media across the board to gain… Read More »
Nielsen continues to be by far the largest US market research company, outstripping its nearest competitor in US research revenues by a more than 2:1 margin, according to the 2019 GreenBook Market Leaders Report. In 2018 Nielsen’s US revenues surpassed $3.8 billion, up 2.3% year-over-year. Before diving further into the list, here’s a little background.… Read More »
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Three-quarters (75%) of global B2C marketers say their content marketing has been moderately to extremely successful this year, with a majority (73%) saying their efforts have been more successful than a year ago. But are B2C organizations reaping the same benefits from content marketing as B2B organizations? Here’s what a recent report [pdf] from the… Read More »
The post Are B2C Marketers Getting As Much Out of Their Content Efforts As Their B2B Counterparts? appeared first on Marketing Charts.
Nearly half (47%) of small and medium business (SMB) owners from across the globe say that finding the right technology to fit their needs is one of the factors that is constraining their business activities. So, what do SMB owners look for when choosing new technology? A survey [download page] from Salesforce Research has some… Read More »
The post Here’s What SMBs Consider When Evaluating New Technology appeared first on Marketing Charts.
Seven in 10 digital commerce leaders (72%) believe that consumers of the future will prefer to shop online, with more than half (55%) saying they see little value in physical commerce. These beliefs are predicated on the fact that the next generations of shoppers will be digital natives — people born and raised with access… Read More »
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Many marketers consider social media to be an effective channel in the early engagement stage of the funnel. And, while two-thirds (64%) of marketers say they have a specific plan in place to use social media for lead generation, the verdict may still be out on how effective the channel is, per a recent study… Read More »
The post Are Marketers Satisfied With Social Media for Lead Generation? appeared first on Marketing Charts.
Programmatic’s share of global digital display spending has increased considerably over the past 7 years, and that share is only expected to increase in the next couple of years to come. That said, as the programmatic market matures, a new report [purchase page] from Zenith shows that spending is slowing, with year-over-year growth decreasing from… Read More »
The post Programmatic’s Share of Global Digital Display Ad Spend Expected to Keep Climbing appeared first on Marketing Charts.
It’s that time of the year again, for the most special of retrospections… year-in-review lists. Google’s top trending searches of 2019 show that globally cricket, soccer and the newest iPhone were atop our minds this year, while in the US newly-launched streaming service Disney Plus was a hot topic. Unlike in years past, two cricket… Read More »
The post Google’s Top Trending Searches of 2019 and Other Year-in-Review Lists appeared first on Marketing Charts.
As marketing shifts to a digital world, it may come as little surprise that the majority of today’s marketers find digital media to be significantly (40%) or somewhat (47%) more effective than traditional media, with only 12% of marketers holding to the opinion that traditional media is more effective than digital. This is according to… Read More »
The post Marketers Tout SEO’s Effectiveness As They Look to Drive Leads, Customer Acquisition appeared first on Marketing Charts.
Nearly 3 in 5 (57%) digital commerce senior decision-makers see Amazon as a barrier to the growth of their organization’s, with 56% saying they believe that the industry would be better off without the e-commerce giant. Yet although one-third (34%) of digital commerce leaders see Amazon as their main competitor, there are some who think… Read More »
The post In What Areas Do Digital Commerce Leaders Think They Can Beat Amazon? appeared first on Marketing Charts.
While general referral traffic comes from a variety of different channels including social, search, and internal links, that doesn’t mean that they work the same for every business category. A recent study from Parse.ly shows that it makes sense for marketers to optimize referral channels based on their own niche. For the category of Business… Read More »
The post How Are Audiences Coming Across Marketing News Content? appeared first on Marketing Charts.
US adults love their media time – spending upwards of 12 hours per day across digital and traditional channels. This offers marketers plenty of opportunities to reach them, but shifting consumer behaviors and a fragmenting media market present challenges. As such, MarketingCharts’ newly-released 6th annual “US Media Audience Demographics” report is a data-driven resource that… Read More »
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Consumers respond favorably to businesses that are not only driven by growth but also focus on impacting societal issues in a positive manner. And while 7 in 10 of the more than 1,500 consumers surveyed for a report from Sprout Social say they think it’s important for brands to take a stand on social issues,… Read More »
The post Consumers Are Skeptical When Brands Take A Stand. How Can They Boost Credibility? appeared first on Marketing Charts.
While good customer experience is an excellent way for B2B businesses to win and retain buyers, poor customer experience can just as easily make a buyer walk away. A new report [download page] from the Medallia Institute looked at common practices among B2B professionals that excel at customer experience. First off, the report separates respondents… Read More »
The post B2B CX Trailblazers Listen to and Act on Customer Feedback appeared first on Marketing Charts.
Organizations recognize the importance of data and, if given additional budget, the majority of marketers would use it to invest in data and analytics. Some organizations are further ahead of the game than others when it comes to integrating data into their business practices, though. Here’s what they’re doing better than those organizations that are… Read More »
The post What Do Enterprise Data Leaders Do That Laggards Don’t? appeared first on Marketing Charts.
Three-quarters (75%) of American adults say they donate money to charity yearly, with 28% saying they donate between $100-$499 every year. So, what drives Americans to give money to charity? Here’s what a recent survey of more than 1,200 US adults from YouGov reveals. Two-fifths (39%) of Americans who donate to charity do so at… Read More »