Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization as well as through advertising (paid placements, contextual advertising, and paid inclusions). Depending on the context, SEM can be an umbrella term for various means of marketing a website including search engine optimization (SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages, or it may contrast with SEO, focusing on only paid components
We at Local Media Solutions recommend that you use both SEM and SEO combined to better target your customers. Having the opportunity to appear more than once in the first pages of search results will gain your business a much needed advantage over your competition. Search Engine Marketing offers the opportunity to appear in the pay per click sections of the first page of the search engine results page (SERP). We will program your ad message to appear in the top 3 search engines (Google, BING and Yahoo).
Ad Development and Testing
Landing Page Optimization
Call Tracking/ Recording/ Reporting
Your ads will appear to the top or the right side of the page. Paid ads are assigned a click charge from each search engine. Each "Keyword" or "Key Phrase" carries a different charge. Your ads are custom written with your ad message and your "keywords", "Key Phrases" or "Negative Keywords" are all programmed for you. The objective is to drive your ad message to the top 3 positions of the search page and get you calls. Your commitment is what you are willing to invest per day x 30 days for the month.
For example - if you willing to invest $25 per day - then your monthly investment will be approx - $750. You only pay when your ad is clicked on.
It may take 20 clicks to generate one call and it may take five calls to generate one paid customer.
For Example - if each click was $5 a click and it took 20 Clicks to get one call - Would your company be willing to pay $100 dollars for a customer. If so then Pay Per Click is a right fit for you.
Results do vary and your performance could be better than 20 Clicks to 1.
There is no 'Guarantee" your ad message can be number one but with proper campaign management, there is a better chance to be higher in the pay per click section. By targeting the Hyperlocal area, you can drive results to your business within your service area.